Today, Amazon opened applications for its new mentorship and networking benefit for sellers participating in Black Business Accelerator. BBA Connect is a 12-month program providing the guidance, education, and community support needed to help sellers thrive as entrepreneurs and business leaders.

BBA Connect is free for participants and has three core elements:

• Entrepreneurial insights: Through a series of events led by experts and thought leaders in black entrepreneurship, participants will learn tools, tricks, and tips to help drive business growth.
• Community building: BBA Connect will provide opportunities for participants to meet fellow Amazon sellers and BBA participants to build community and learn from one another.
• Expert mentorship: Participants will be paired with a business mentor who has excelled in various areas of entrepreneurship and will share wisdom and guidance that has a direct and positive impact in the growth and success of BBA Connect participants.

Applications are open through November 30, 2021.

To apply, go to Amazon's Black Business Accelerator or email questions to bbaconnect@amazon.com.