How to Keep Your Amazon Valid Tracking Rate Above 95%
As an Amazon seller, maintaining a healthy Valid Tracking Rate (VTR) is crucial for your business success. A VTR of at least 95% isn't just a suggestion – it's a requirement to continue selling on Amazon.
Below are the top ways to meet this important metric.
1. Choose Your Carriers Wisely: When confirming shipments in Seller Central, always select your carrier from the provided drop-down list. Using Amazon-integrated carriers ensures automatic verification of your tracking information. Think of it as letting Amazon's system do the heavy lifting for you. These integrated carriers have a direct data connection with Amazon, making tracking validation seamless and reliable.
2. Tracking Details Matter: Accuracy is everything when entering tracking details. Even small mistakes can cause big problems. Double-check every tracking ID you enter, verify the carrier name matches exactly, and ensure you've selected the correct shipping service method. Remember, a single mistyped number or incorrect carrier selection can mark your tracking as invalid, impacting your VTR.
3. Timing Is Critical: Don't wait to provide tracking information. Upload it as soon as you hand packages to your carrier, and always before the "ship by" date. Late tracking updates negatively affect your VTR, even if the package arrives on time.
4. Stay On Top Of Your Performance: Make checking your VTR in the Account Health section of Seller Central part of your regular routine.If you notice your VTR drop below 95%, take immediate action to identify and fix the issue
If you find your VTR needs improvement, start by reviewing your shipping processes. Are you consistently using integrated carriers? Are all team members trained on proper tracking entry? Sometimes, small adjustments to your workflow can make a big difference in your metrics.
The bottom line? A strong VTR isn't just about meeting Amazon's requirements – it's about providing your customers with the transparency they expect when shopping online. By following these guidelines and staying proactive about tracking, you're setting yourself up for long-term success on Amazon.
Have questions about maintaining your VTR? Share them in the comments below, and let's help each other succeed!
Christine
How to Keep Your Amazon Valid Tracking Rate Above 95%
As an Amazon seller, maintaining a healthy Valid Tracking Rate (VTR) is crucial for your business success. A VTR of at least 95% isn't just a suggestion – it's a requirement to continue selling on Amazon.
Below are the top ways to meet this important metric.
1. Choose Your Carriers Wisely: When confirming shipments in Seller Central, always select your carrier from the provided drop-down list. Using Amazon-integrated carriers ensures automatic verification of your tracking information. Think of it as letting Amazon's system do the heavy lifting for you. These integrated carriers have a direct data connection with Amazon, making tracking validation seamless and reliable.
2. Tracking Details Matter: Accuracy is everything when entering tracking details. Even small mistakes can cause big problems. Double-check every tracking ID you enter, verify the carrier name matches exactly, and ensure you've selected the correct shipping service method. Remember, a single mistyped number or incorrect carrier selection can mark your tracking as invalid, impacting your VTR.
3. Timing Is Critical: Don't wait to provide tracking information. Upload it as soon as you hand packages to your carrier, and always before the "ship by" date. Late tracking updates negatively affect your VTR, even if the package arrives on time.
4. Stay On Top Of Your Performance: Make checking your VTR in the Account Health section of Seller Central part of your regular routine.If you notice your VTR drop below 95%, take immediate action to identify and fix the issue
If you find your VTR needs improvement, start by reviewing your shipping processes. Are you consistently using integrated carriers? Are all team members trained on proper tracking entry? Sometimes, small adjustments to your workflow can make a big difference in your metrics.
The bottom line? A strong VTR isn't just about meeting Amazon's requirements – it's about providing your customers with the transparency they expect when shopping online. By following these guidelines and staying proactive about tracking, you're setting yourself up for long-term success on Amazon.
Have questions about maintaining your VTR? Share them in the comments below, and let's help each other succeed!
Christine
9 replies
Seller_y7W9ccUlauftE
When is amazon.ca going to fix the problems with VTR for Canada?
For example: all Canada Post tracked shipments are not being counted for VTR (been that way since last December).
Seller_kNAboD6kRgVt7
Do you just pick a topic out of a hat to write about? Why would you write about this, on the Canadian site, where the VTR FUNCTION HAS NOT WORKED FOR MONTHS?
Seller_BTfXYvK2wyPzM
I'm not sure whether you've checked the VTR function on Amazon.ca or not. But that function hasn't been working for awhile. Please get your technical team fix it.
Seller_7LrAV0m5llaI7
It would be nice if VTR actually worked in Canada @Christine_Amazon
This morning it is showing N/A for me despite shipping nearly 800 FBM orders in the last 30 days across 4 different Amazon integrated FBM carriers.
It's been broken for Purolator now for 15 months and Canada Post now for 9 months.
I have reported this to seller support and they are threatening to take hostilities against our selling account for reporting this glitch.
Perhaps you can escalate this case to the proper team?
Case ID 17411265551
Seller_xwrlvWEgt08EH
VTR is another example of the litany or terrible Amazon policies that are also terribly managed and enforced.
Amazon: you already have customer's protected for non delivery of items through your A-Z claims. Let FBM sellers ship using a carrier of their choice. There are far cheaper ways to ship, but we are forced to use the small number of "integrated carriers" here in Canada which are very expensive.
Then Amazon has the audacity to tell us to prepare for another Canada Post strike, without providing us the ability to do so, as we are continually handcuffed with this policy. Okay, how about you prepare to support the sellers that earn you billions of dollars per year by turning off or discontinuing this garbage policy.
Every day we ship packages across Canada at $16 - $30 per package through carriers like Canada Post, Canpar, or Purolator, when alternative methods (THAT INCLUDE TRACKING) are half the price.
Just once I'd like to see a post by Amazon in this forum that's actually helpful to sellers.
Seller_R9WesGvPFxipV
they have to show that they are posting something and the moderators and these seller forums are meant for something.
It ironic that first they put all the performance metric that favors only Amazon in all the way possible to keep the feature buying box and then when they really mess up they request sellers to open cases where either AI robots answer or people sitting in india in a call center where they are given simply the task to send template answer regardless of what the l issue is , because the goal is not to fix the issue is just telling the seller the same thing that makes them frustrated and forget the issue in complain.
All of Amazon performance metrics are a joke and a way of bullying sellers.
Amazon not only wants to get the 15% commission but also make R&D work watching all the listing and then hijack themselves.
Amazon has no ethics and morals. If one would just count the amount of cases have been opened regarding same issues you could compile a full 1000 pages book.
Seller_7LrAV0m5llaI7
@Christine_Amazon
We are now up to 824 orders in 30 days and VTR is still broken, when are you going to get it fixed so that we can follow your recommendations to have a healthy Valid Tracking rate?
Seller_X3FVYbrT1dFKI
Amazing advice, how about when Amazon now uses "Dragonfly" to deliver their packages, but when I ship with Dragonfly, before the "ship by date", with a successful delivery before the "deliver by" date, I get a VTR hit??????
