Update to OTDR listing deactivation process as of February 28, 2026
Feb 13, 2026 - Updated to improve clarity
Note: On February 11, 2026, we published an article about updates to how we apply the on-time delivery rate requirement. What's new is which specific listings may be deactivated for non-compliance and guidance on how they can be reinstated. You can review the full updated announcement below.
Effective February 28, 2026, we’ll update how we apply the existing 90% on-time delivery rate (OTDR) requirement for seller-fulfilled listings.
Previously, if your OTDR fell below 90%, all of your seller-fulfilled listings would be deactivated. With this change, only the listings that have the most impact on your ratings drop will be deactivated. Your other listings will remain active. Enforcement notification of this will continue to be sent to you by email.
However, if your OTDR is significantly below 90%, or you repeatedly fail to meet the requirement, you will be notified and we may deactivate all your seller-fulfilled listings.
For standard shipping, you’re eligible for protection if you do all of the following:
- Enable shipping settings automation.
- Enable automated handling time.
- Purchase OTDR protected shipping labels on Amazon Buy Shipping or Veeqo.
For Seller Fulfilled Prime and premium shipping, you aren’t required to have automated handling time enabled , but to receive protection, you must:
- Ship on time
- Enable shipping settings automation.
- Purchase OTDR protected shipping labels on Amazon Buy Shipping or Veeqo.
If your listing is deactivated, you can take the following steps to reactivate it:
- On your Account Health dashboard, select Other Policy Violations.
- In Product Policy Compliance, find listings labeled as Order Performance - On time Delivery Rate under the Reasons column.
- Select Submit Appeal to automatically reactivate your listings.
For more information, go to Frequently asked questions about on-time delivery rate (OTDR).
Update to OTDR listing deactivation process as of February 28, 2026
Feb 13, 2026 - Updated to improve clarity
Note: On February 11, 2026, we published an article about updates to how we apply the on-time delivery rate requirement. What's new is which specific listings may be deactivated for non-compliance and guidance on how they can be reinstated. You can review the full updated announcement below.
Effective February 28, 2026, we’ll update how we apply the existing 90% on-time delivery rate (OTDR) requirement for seller-fulfilled listings.
Previously, if your OTDR fell below 90%, all of your seller-fulfilled listings would be deactivated. With this change, only the listings that have the most impact on your ratings drop will be deactivated. Your other listings will remain active. Enforcement notification of this will continue to be sent to you by email.
However, if your OTDR is significantly below 90%, or you repeatedly fail to meet the requirement, you will be notified and we may deactivate all your seller-fulfilled listings.
For standard shipping, you’re eligible for protection if you do all of the following:
- Enable shipping settings automation.
- Enable automated handling time.
- Purchase OTDR protected shipping labels on Amazon Buy Shipping or Veeqo.
For Seller Fulfilled Prime and premium shipping, you aren’t required to have automated handling time enabled , but to receive protection, you must:
- Ship on time
- Enable shipping settings automation.
- Purchase OTDR protected shipping labels on Amazon Buy Shipping or Veeqo.
If your listing is deactivated, you can take the following steps to reactivate it:
- On your Account Health dashboard, select Other Policy Violations.
- In Product Policy Compliance, find listings labeled as Order Performance - On time Delivery Rate under the Reasons column.
- Select Submit Appeal to automatically reactivate your listings.
For more information, go to Frequently asked questions about on-time delivery rate (OTDR).
143 replies
Seller_xeDdQgRH5VZwO
So you're about to start deactivating listings that the carrier fails to deliver on time? Tremendous... Clearly nothing will go wrong here
Seller_NAgpLQGrWBzAf
This is coming at a bad time after a major weather event that has impacted much of the nation where deliveries have been significantly delayed. Will such weather events be taken into consideration for sellers that are under the 90% target?
Seller_ResBFKGA0inE8
This is insane! I've used different carriers and all don't deliver by Amazon's delivery date. Can we mention that USPS has delivery dates as "estimated". Why is it being taken as the actual delivery date anyways?
Seller_t7iuTTpD1e1hJ
Once a listing is deactivated, does it reactivate after a certain time period? Or is it permanent?
Seller_NpCTTKHemfADL
Amazon are you stupid or something. We do not control Shipping Companies or the Weather. USPS is one of the worst offenders but guess what they are the cheapest when it comes to small light packages. Sorry that we are not a big company like you that provides their own shipping service (which BTW also sucks).
Stop punishing the seller for shipping they have absolutely no control over Delivery. You can however limit shipping services like 2 day or 1 day delivery if the Seller fails to ship with those services as those are guaranteed services but not ground which has no guarantee (especially if the buyer give a bum address or lives so out in the middle of nowhere that no reasonable delivery service delivers to them).
When will you punish buyers for giving wrong or incomplete addresses (which happen way more often than you think).
Seller_pF4OOz8BJARoQ
Most of the sellers on this forum are also buyers, and we all know that even Amazon(items shipped by Amazon) themselves do not maintain 100 percent OTDR.
A lot of things can affect delivery that are outside of the seller's control. Amazon needs to start considering sellers when making these policies.
This is the only policy that will cause a lot of issues here, and there will be a lot of threads opened here on the forums when they start deactivating listings.
And another note, not all sellers ship from within. Some sellers ship from outside the country, and even when shipped on time, a lot of factors can delay on-time delivery.
This policy is not fair.
Most of the time, items get missing. Who is to blame for that, me?
Seller_evZOMcI0erZRZ
There's nothing a seller can do to raise on time delivery rate if packages are shipped on time. There's only 4 options in the US UPS, Fedex, USPS, and DHL. All of them lose packages, have delays, trucks break down, people get sick. It just means that those items will be exclusive to other marketplaces once Amazon deactivates them.
Seller_NpCTTKHemfADL
Also please stop pushing your shipping or that god awful veeqo at us. We us a lot of different sites to sell and for time management sake we do not buy off amazon itself. And veeqo is just horrid (with horrible shipping rates) compared to Pirate Ship/ Ship Station / Ship Rush.
Seller_xlf3vF516IRli
So wait... my BEST SELLING ASIN's are going to be deactivated because they are BEST SELLING and happen to be delivered late by USPS due to a MAJOR STORM that literally crippled 70% of the country for 10 days and was NOT in ANY way my fault?
You need to INCLUDE FREE ECONOMY OR EXEMPT IT FROM THE METRIC. Every single one of my late deliveries right now is due to the STORM THAT CRIPPLED THE OVER HALF the country...
This is FAR worse than anything you could have ever come up with. My BEST SELLING ASIN accounts for about 40% of my monthly sales.
How long will it remain deactivated? How do we appeal that deactivation? There doesn't seem to be a clear path to fix this with this update. We need more answers and not less. 7 of the 9 lates on my account currently are my best selling ASIN. EVERY SINGLE ONE OF THOSE has "delayed due to weather" in the tracking from USPS. There needs to be an EXEMPTION FOR THAT. We do NOT control the weather and making us accountable for the WEATHER is absolutely bonkers.
Seller_0FiNo1iarfjnq
Sounds more like a way to force businesses to use your shipping accounts and in return lower Amazon's operational costs.
