Transparency Codes Not Enforced on Shop Direct Orders – How to Protect Listings?
Hey sellers,
We’re on Transparency, but other sellers can still use our listing for Shop Direct / FBM orders. These units don’t need Transparency codes, so unauthorized sellers can sell our products while we spend on ads and traffic.
Anyone figured out how to block Shop Direct / FBM hijackers even with Transparency enabled? Looking for practical tips or workarounds.
Thanks!
Transparency Codes Not Enforced on Shop Direct Orders – How to Protect Listings?
Hey sellers,
We’re on Transparency, but other sellers can still use our listing for Shop Direct / FBM orders. These units don’t need Transparency codes, so unauthorized sellers can sell our products while we spend on ads and traffic.
Anyone figured out how to block Shop Direct / FBM hijackers even with Transparency enabled? Looking for practical tips or workarounds.
Thanks!
1 reply
Seller_NTtgyr4S9sRAA
That isn't how transparency works, they do have to have TP. Do you think they are selling counterfeits?
And your ad spend isn't impacted, your budget should only be used when YOU are the featured offer. Otherwise nobody would ever advertise for something other than their brand. Unless you are pushing off Amazon traffic to your Amazon listing, which seems worse than sending to your own website imo.
Actually one of the sketchy things happening in the Amazon Influencer Program is companies will setup an influencer campaign with their brand account, then use a second account to actually hold the buybox and avoid paying the influencers.