What are the 7-day columns in the advertising reports?
In the Advertising Search Terms Report (or any of the other reports), what is the meaning of the 7-Day Sales columns if the report is run for the last 30 days. Also, what is the difference between a summary report or a daily report if the time period is the last 30 days.
The optimal situation would be to run these reports at regular intervals, say every 30 days, and have PPC statistics for each search term during those 30 days. Please help me interpret the columns and data that the report contains. Thanks.
What are the 7-day columns in the advertising reports?
In the Advertising Search Terms Report (or any of the other reports), what is the meaning of the 7-Day Sales columns if the report is run for the last 30 days. Also, what is the difference between a summary report or a daily report if the time period is the last 30 days.
The optimal situation would be to run these reports at regular intervals, say every 30 days, and have PPC statistics for each search term during those 30 days. Please help me interpret the columns and data that the report contains. Thanks.
Seller_RWourPtfeowSN
I found the answer in the Amazon help on Campaign metrics:
Sales attribution
When a shopper clicks one of your ads, we track their activity after the click is registered in case the shopper comes back to purchase a product they clicked on previously. The time period for measuring purchases after a click is called an attribution window. The standard attribution window for Sponsored Products is 7 days while the attribution window for Sponsored Brands is 14 days. If a shopper returns to your product and purchases it within the attribution window, that sale will be included in your sales data.
Note: For Sponsored Products, you can view attribution windows of 1-30 days by downloading a Campaign Performance report.
For example, if a shopper clicks your Sponsored Products ad on January 29 and purchases the product on February 3, this order occurred 5 days after the click on your ad and would be counted in your sales total.
If the current date is February 5, a month-to-date time range would not include the sales data for clicks generated in January, but a last-month time range would include this sales data.
1 reply
Seller_RWourPtfeowSN
I found the answer in the Amazon help on Campaign metrics:
Sales attribution
When a shopper clicks one of your ads, we track their activity after the click is registered in case the shopper comes back to purchase a product they clicked on previously. The time period for measuring purchases after a click is called an attribution window. The standard attribution window for Sponsored Products is 7 days while the attribution window for Sponsored Brands is 14 days. If a shopper returns to your product and purchases it within the attribution window, that sale will be included in your sales data.
Note: For Sponsored Products, you can view attribution windows of 1-30 days by downloading a Campaign Performance report.
For example, if a shopper clicks your Sponsored Products ad on January 29 and purchases the product on February 3, this order occurred 5 days after the click on your ad and would be counted in your sales total.
If the current date is February 5, a month-to-date time range would not include the sales data for clicks generated in January, but a last-month time range would include this sales data.
