Added a product through 'Product not listed on amazon' but no buy box on the product page

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Seller_jLEoWqKyhvfF3

Added a product through 'Product not listed on amazon' but no buy box on the product page

I added my first ever listing on amazon using 'Product not sold on amazon'. I am using the individual seller plan and want to experiment with which product sells more. However, when I go to my listing's page there is no 'Buy Now' or 'Add to Cart' button. How do I fix this problem? Is amazon professional plan necessary for this?

As I listed a unique product, no seller is competing with me, so I am assuming that Feature offer does not apply to me.

As the button is the first thing that the buyer notices, how do I get it on my product page? I don't think I will be able to get sales if the button is not there. Is there any point of running ads if the button is not there? I think it will be a waste of money

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Tags:Buy Box, Feature Offer, Listings
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Seller_Hi7wbO2Kbo6bl

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Seller_jLEoWqKyhvfF3
Is amazon professional plan necessary for this?
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Yes. Individual account holders are not eligible for the buy box (except for FBA).

Being on the professional plan does not guarantee buy-box eligibility. Just makes it possible.

Further, being buy-box eligible does not mean that Amazon will automatically have a buy-box for that page.

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Michelle_Amazon

Hello @Seller_jLEoWqKyhvfF3,

Michelle at Amazon here. @Seller_Hi7wbO2Kbo6bl has provided you with the correct information. You can review the differences in the selling plans in this help page.

Regards,

Michelle

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