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Frequently returned item
After the product was marked with the "Frequently returned item" label, the sales volume plummeted, as the seller wanted to know why the product was marked, but looked for a long time in the help page, and did not find the relevant answer, just said to reduce the return rate, but the return rate reduce to how much, how often to be counted and re-marked, there is no data to explain.I asked Amazon customer service, and the answer was the same.
As a seller, after half a month of correction and optimization, the statistical return rate data has also improved, but the label is still there, and we do not know when the label will disappear, which is unfair to the seller.and will also affect the product sales rate for Amazon platform
The label have such a big impact on traffic and conversion rates, Hoping its rules are open and transparent.
1 reply
Roberto_Amazon
Hello! @Seller_sTB7wR2ajMDtT
This is Roberto. I wanted to follow up on your post, I am sorry this has had an impact on your product's sales.
The badging is calculated against products in the same category, if your ASIN has a high return rate in comparison with similar products, the badge will be shown. We will be monitoring return rates frequently, and if we see them decrease in line with product category return rates, we will remove the badge.
Frequently returned item badge
If you still have concerns on this issue, I would encourage raising a case with our Seller Support team.
Regards,
Roberto
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