Seller Solstice Celebration: Seller Central Solutions - Quiz 2

Hello Sellers,
Thanks for participating in the Seller Solstice Celebration so far!
To get your entry for the $25 Amazon gift card and an entry towards the Grand Prize Sweepstakes, we are testing your knowledge of Selling on Amazon. You will receive an entry to the prize whether you’re right or not. Use this as an opportunity to flex your knowledge or learn something new!
Today’s question is:
What is one strategy associated with Becoming the Featured Offer?
Check out the full contest rules here.
Good luck,
- Manny
Seller Solstice Celebration: Seller Central Solutions - Quiz 2

Hello Sellers,
Thanks for participating in the Seller Solstice Celebration so far!
To get your entry for the $25 Amazon gift card and an entry towards the Grand Prize Sweepstakes, we are testing your knowledge of Selling on Amazon. You will receive an entry to the prize whether you’re right or not. Use this as an opportunity to flex your knowledge or learn something new!
Today’s question is:
What is one strategy associated with Becoming the Featured Offer?
Check out the full contest rules here.
Good luck,
- Manny
58 replies
Seller_ykhbOLKzydMPQ
To be considered for the Featured Offer, sellers must have a professional selling account, meet Amazon performance standards, and offer fast and accurate shipping promises with the lowest price. The product must be in New condition to be considered for the featured offer.
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Make the offer exclusive to a special group of people
Seller_r9wMm8LrE5iKj
Finally yield to Amazon's blatant anti-trust model, and pay them to fulfill items that you can fulfill better yourself. Alternatively, pay too much to advertise to appear somewhere on the now ensh*ttified search results, so you can compete with a company that pays nothing to place their inferior knockoffs anywhere they want on the site. Or, sell at a deep loss because the playing field is so tilted that a profitable sale won't get you the buy box any longer. Or, move to China and get Most Favored Nation status. Or, start working for Amazon ... they can take the buy box with a higher price, worse performance, and worse support.
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Make sure your price is competitive, your shipping is fast, and your offer is stable.
Seller_jHhOzX6hLuv6y
Ofrecer precios competitivos en el mercado, junto a tiempo de entrega atractivo.
Seller_hY9so9VUVxXMD
One of the main strategies to become the featured offer is to be eligible by giving customers a great shopping experience. This includes offering free, fast shipping, pricing competitively, being in stock and providing great customer service.
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Many strategies exist - here's one:
Be the only seller on your own branded listings. Enroll in brand registry, buy GS1 UPC codes, and don't wholesale your products.