Hello Forums Community!

As you may be aware, Amazon’s Prime Day event is back this July!

As we gear up for the exciting Prime Day event, it's essential your business is fully prepared to make the most of this high-traffic sales period. To help you out, we've put together a comprehensive checklist to guide you through the key steps to get your operations ready:

Inventory Management

• Analyze your current inventory levels and forecast future demand to avoid stockouts.
• Utilize Amazon's inventory planning tools to optimize your stock and minimize the risk of overselling.
• Properly label and organize your products for efficient fulfillment during the high-volume event.

Pricing and Promotions

• Review your pricing strategy and consider implementing dynamic pricing or strategic discounts.
• Leverage Amazon's promotional features, such as Lightning Deals and Coupons, to increase visibility and drive sales.
• Ensure your pricing and promotions align with Amazon's policies to provide a seamless customer experience.

Advertising and Marketing

• Enhance your product listings with compelling content and eye-catching visuals to stand out.
• Utilize Amazon's advertising solutions, like Sponsored Products and Sponsored Brands, to boost product discoverability.
• Plan your marketing campaigns in advance to create a cohesive and impactful Prime Day strategy.

Customer Service Readiness

• Assess your customer service processes and ensure you have the resources to handle increased order volumes.
• Familiarize yourself with Amazon's customer service policies and guidelines to provide the best possible support.
• Consider offering enhanced customer service options, such as extended hours or expedited response times, to delight your customers.

By following this checklist, you'll be well on your way to a successful Prime Day. We're here to support you every step of the way, so please don't hesitate to reach out if you have any questions or need further assistance.

Keep an eye on our News and Announcements for updates on the event as they become available, and let us know what else is on the preparation checklist for your business!

Hello all!

Amazon’s 10th Prime Day Event will start on July 16th at 12:01am PDT and run through July 17th!

You can ready your business by reviewing the public announcement, our Prime Day Preparation Checklist, and the top tips from Amazon Ads on optimizing Sponsored Products campaigns.

Stay tuned here on the forums for more helpful content in the coming weeks, and be sure to read through our Prime Day 2024 FAQ help page for guidance on deals, discounts, and other top-of-mind questions!

Looking forward to making this the best Prime Day yet with the forums community. Let us know any questions or callouts on what kind of content you would find most helpful as we approach the event.

Best,

Danny