Hello sellers,

With Prime Day 2025 quickly approaching, now is the perfect time to revisit your advertising strategy to help ensure you're positioned for maximum success during this high traffic event!

ICYMI our Amazon Advertising team answered your questions during last week’s Ask Amazon event. Here are some top tips to help you prepare:

1. Consider Tiered Bidding: Focus your higher bids on high-intent searches, while using more conservative bids for broader, lower-funnel terms. This allows you to efficiently capture relevant traffic while prioritizing your most valuable placements.
2. Expand Product Targeting: In addition to keyword targeting, take advantage of product targeting to reach shoppers actively researching similar or complementary items. This is especially effective for high-consideration products where customers are comparing options.
3. Optimize Listings for Ads: Ensure your product detail pages are fully optimized to support your advertising efforts. Strong listings with compelling copy, eye-catching visuals, and keyword-rich content not only improve organic discoverability, but also drive higher click-through and conversion rates for your ads. Look to this guide for how to optimize your listings for advertising.
4. Monitor Search Term Reports: Regularly reviewing your search term reports is crucial for identifying new high-performing keywords to expand your targeting. It also allows you to quickly pause any terms driving irrelevant or low-quality traffic, optimizing your ad spend.
5. Leverage Budget Rules: Take advantage of Amazon's budget rule capabilities to automatically adjust your daily spend based on performance thresholds. This helps you efficiently scale successful campaigns and pause underperforming ones, without manually monitoring every detail.
6. Maintain Inventory Health: Nothing derails an ad campaign faster than a stockout. Make sure you have ample inventory available to capitalize on every sales opportunity, especially during high-traffic events like Prime Day. Leverage forecasting tools and replenishment strategies to stay ahead of demand.
7. Start Small, Then Scale: When launching new Sponsored Products campaigns, start with a measured, data-driven approach. Monitor performance closely, then gradually scale your most successful tactics as you gather learnings. This methodical approach helps mitigate risk while identifying your most profitable opportunities.

What other advertising strategies have you found effective? We'd love to hear your insights in the comments below!

Thanks,

Danny