New AI tool helps you optimize existing product listings
We've launched Enhance My Listing, a new AI-powered tool that helps you improve the content of your existing product listings so that they better appeal to customers.
We know from your feedback that keeping listings current and relevant can be time consuming. With Enhance My Listing you can review, customize, and publish updates with just a click, combining your expertise with Amazon's AI insights. This makes it easier to keep your product content current and aligned with evolving shopping trends.
To access Enhance my Listing and see AI-generated suggestions for titles, descriptions, and missing details:
- Go to Manage All Inventory.
- Click Edit Listing from the ellipsis menu on any listing.
- Click Enhance My Listing on the Product Details tab.
Enhance My Listing is the newest AI-powered tool we've created to help you streamline your catalog management. For more information our other AI-powered tools, go to About Amazon.
To learn more about how to generate listing content with Enhance My Listing, go to Suggest changes to your product detail page.
New AI tool helps you optimize existing product listings
We've launched Enhance My Listing, a new AI-powered tool that helps you improve the content of your existing product listings so that they better appeal to customers.
We know from your feedback that keeping listings current and relevant can be time consuming. With Enhance My Listing you can review, customize, and publish updates with just a click, combining your expertise with Amazon's AI insights. This makes it easier to keep your product content current and aligned with evolving shopping trends.
To access Enhance my Listing and see AI-generated suggestions for titles, descriptions, and missing details:
- Go to Manage All Inventory.
- Click Edit Listing from the ellipsis menu on any listing.
- Click Enhance My Listing on the Product Details tab.
Enhance My Listing is the newest AI-powered tool we've created to help you streamline your catalog management. For more information our other AI-powered tools, go to About Amazon.
To learn more about how to generate listing content with Enhance My Listing, go to Suggest changes to your product detail page.
12 replies
Seller_Ggt6s7zXEwLbA
Odd how the "Learn More" linked page doesn't mention this tool at all. It's sort of like AI is writing this glop and it's terrible.
Would be useful if the tool actually showed what changes it was proposing and comparing them to the existing content.
Comparison redlining - a standard word processing feature for 30 years.
Really not impressed with the so-called "AI" Amazon is rolling out at a cost of billions of dollars. Like the "Business Performance Insights" - there has been software out for 15 years that takes basic data and generates summaries like this.
Or the Create a Brand Name "AI" - worse than cool brand name generators 20 years old - and without the ability to check of the name is actually usable without getting sued.
Interesting how there is no proof that the tool increases sales, such as A/B tests - and this option isn't even available for sellers to test if the tool increases or tanks sales.
Seller_xo4Akj7FBBnfC
Given our past frustration with Amazon’s AI bots corrupting our product titles and attributes, we decided to test the “Enhance My Listing” feature on an old, closed listing— out of caution.
Not surprisingly, the AI’s only recommendation was to restore the sort of faulty title it had previously forced on us — that we had to fix manually.
If any sellers have actually seen this tool generate useful suggestions, we’d be interested to hear the details.
Seller_LVZcgxAgZ2xBv
I just tried this on a poorly performing ASIN, it says something like "no enhancements available" which seems surprising.
I tried it on another product and it said to review 5 enhancements. I only saw 2 that were highlighted on the page in yellow, one of them (model name) showed "mistral-3-1" which has nothing to do with what I sell. Isn't mistral the name of an LLM? Why is it being shown in my listing as an "enhancement"?
None of the areas I expected to see enhancements (title, description, bullets) looked different.
Seller_Ha6JyVvDK6Ybs
More like new AI is destroying Amazon suppressing listings, deleting collectibles listings, changing brands, deleting descriptions, price fixing items wrong as AI does not understand all the product variables is compares to we had over 65 more listings taken down today! Many collectible we had listed as NIB with packaging has wear keeping customers happy not we will simply send shelf wear items out as New because item is New we will pass Amazon auctions directly down to the customers. There needs to be a big FTC investigation into Amazon AI oh wait they lined the kings pockets already.
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AMAZON AI ITS ONLY PURPOSE IS TO MAXIMISE AMAZON PROFIT AT SELLERS EXPENSE!
Seller_6KHLlyPsCbnzd
LOL I tried it on 2 listings, ai came back with nothing.
ai aint got nothing on my language skills
Seller_V9cRjmZF5rBZk
AI is absolutely NOT an improvement. To list a book not already in the data base now takes around 15-30 minutes in place of around two or three minutes AND even then it is sometimes unsuccessful. Add this to the inability of speaking to a human being who, hopefully, speaks English, and they have managed to make it even more difficult to list books!
Seller_MrZf6sGGpeKxE
Amazon is continuing its endless march of enshittification. It's been a dream of the wealthy to fire employees and replace them with poorly-performing but cheaper machines since the dawn of the Industrial Revolution. This is no different.
Seller_qbEiXai1mSmpW
I tried this on 4 books, but it replied, "No suggestions found. Try again later". Not much help there!
