New product title requirements effective January 21, 2025
We're updating our product title policy to standardize listings and enhance the shopping experience across our stores.
Over time, we’ve observed that product titles have become longer, and they sometimes include redundant wording or characters that can decrease customer confidence. These new policy changes will help ensure that product titles are clear, concise, and consistent.
The following new requirements will take effect on January 21, 2025:
- For most product categories, titles may not exceed 200 characters, including spaces.
- The special characters !, $, ?, _, {, }, ^, ¬, and ¦ are not allowed, unless they are part of the brand name.
- Titles may not contain the same word more than twice. Prepositions, articles, and conjunctions are exceptions.
If you have titles that do not comply with the requirements listed above, we recommend that you update them.
Starting January 21, all title changes will be subject to the updated policy, and you'll be able to view and fix any non-compliant titles in Manage All Inventory.
Additionally, we'll provide override suggestions for non-compliant titles to brand owners in Review Listing Updates. Brand owners will have 14 days to act upon on the suggestions before we update the titles to comply with our requirements. These suggestions will be rolled out gradually.
Your listings will remain active during this process, and you’ll still be able to make edits to your product titles as long as your changes comply with the new policy.
We'll host an Ask Amazon event on January 8, 2025, during which our experts will answer your questions about title requirements on Amazon Seller Forums.
For more information, including character limits by product category and store, go to Product title requirements and guidelines.
New product title requirements effective January 21, 2025
We're updating our product title policy to standardize listings and enhance the shopping experience across our stores.
Over time, we’ve observed that product titles have become longer, and they sometimes include redundant wording or characters that can decrease customer confidence. These new policy changes will help ensure that product titles are clear, concise, and consistent.
The following new requirements will take effect on January 21, 2025:
- For most product categories, titles may not exceed 200 characters, including spaces.
- The special characters !, $, ?, _, {, }, ^, ¬, and ¦ are not allowed, unless they are part of the brand name.
- Titles may not contain the same word more than twice. Prepositions, articles, and conjunctions are exceptions.
If you have titles that do not comply with the requirements listed above, we recommend that you update them.
Starting January 21, all title changes will be subject to the updated policy, and you'll be able to view and fix any non-compliant titles in Manage All Inventory.
Additionally, we'll provide override suggestions for non-compliant titles to brand owners in Review Listing Updates. Brand owners will have 14 days to act upon on the suggestions before we update the titles to comply with our requirements. These suggestions will be rolled out gradually.
Your listings will remain active during this process, and you’ll still be able to make edits to your product titles as long as your changes comply with the new policy.
We'll host an Ask Amazon event on January 8, 2025, during which our experts will answer your questions about title requirements on Amazon Seller Forums.
For more information, including character limits by product category and store, go to Product title requirements and guidelines.
197 replies
Seller_V5l9UBkHDQEjb
hi there,
how do I go about doing this when so many of my listings have been "updated" by bots to be excessively long or make no sense, and I am told I am unauthorized to fix them?
Seller_J1iH1ZAPuxEAW
I have a question regarding this new policy. Does it count singular and plural forms as an exact match or as different?
Seller_dtUPmXdQeK5ng
@Jim_Amazonalways appreciate your attentiveness on the forums!
Quick question about repeating words. If our official product name has a word in it, can that word not be repeated?
Here's an example: Brand XYZ Studio Bag, Knitting Project Bag
Given that the repeat of bag is necessary to explain this is a knitting bag, would this be allowed to be repeated once?
Seller_83UugRXvzQG6E
It is recommended that this Amazon policy is for new products on the shelves after January 21st, and old products that have been on the shelves before the policy should just stay as they are, otherwise such a large amount of changes would be impossible to accomplish with the quality of Amazon's servers.
Seller_xjmH5Me1EoUW0
I see "Titles may not contain the same word more than twice."
How about if a word appears in singular and plural forms?
Such as toy and toys , or tooth and teeth, massager and massagers .
And I also see :The special characters !, $, ?, _, {, }, ^, ¬, and ¦ are not allowed".\
How about this special characters , comma and brackets () ?
because some title when I add size name or color name , or number ,
Amazon will automatically add () to the title at the end.
thank you so much.
Seller_AfywyZbD5BSHM
Is this global ? or only for US marker ? is this effective on EU & UK too ?
Seller_2omk2HP8QFl7b
The wall art category should be allowed more space for the title than 200 characters.
We have to include:
1. Artwork title
2. Artist name
3. Product keywords
4. Customer-group keywords.
Sometimes the artist's name alone can take up to 100 characters. 200 characters in many cases is not enough to create a proper and detailed title for the wall art products.
Seller_KiuqflmZbsiUl
Hello, regarding the third point of the new policy: Titles may not contain the same word more than twice (prepositions, articles, and conjunctions are exceptions). I have four questions to ask:
1. How do you define the same word twice? Can't the same single word appear in the product name? Or is it detected by phrases?
For example, title 1) Wall Cord Clips Wire Clip Utility Clips
2) Women hair band Cute hairband
In the first example, the word Clip is repeated, but the word comes from 3 different phrases. Does the writing of this product name comply with the new regulations?
In the second example, hair band and hairband both express the same meaning, but they are written in different ways. Will there be any impact?
2. Will the singular and plural forms of the same word have any influence? Such as clip and clips.
3. How does Japanese detect identical words? Japanese is composed of hiragana and katakana, does it depend on the meaning? Or look at the meaning of the formed words? For example: Is the word "ピクニック" in "ピクニックに" the most suitable one?
4. Will this policy affect keywords? Or just for the product name.
Seller_zPa3FTFXycjRK
Hello, regarding the third point of the new policy: Titles may not contain the same word more than twice (prepositions, articles, and conjunctions are exceptions). I have four questions to ask:
1. How do you define the same word twice? Can't the same single word appear in the product name? Or is it detected by phrases?
For example, title 1) Wall Cord Clips Wire Clip Utility Clips
2) Women hair band Cute hairband
In the first example, the word Clip is repeated, but the word comes from 3 different phrases. Does the writing of this product name comply with the new regulations?
In the second example, hair band and hairband both express the same meaning, but they are written in different ways. Will there be any impact?
2. Will the singular and plural forms of the same word have any influence? Such as clip and clips.
3. How does Japanese detect identical words? Japanese is composed of hiragana and katakana, does it depend on the meaning? Or look at the meaning of the formed words? For example: Is the word "ピクニック" in "ピクニックに" the most suitable one?
4. Will this policy affect keywords? Or just for the product name.
Seller_KcEtz9Bkb8qhY
Cool bro, how about update the back end so we don't have to use 1997 notepad file extensions to update a catalogue in 2025...
