New product title requirements effective January 21, 2025
We're updating our product title policy to standardize listings and enhance the shopping experience across our stores.
Over time, we’ve observed that product titles have become longer, and they sometimes include redundant wording or characters that can decrease customer confidence. These new policy changes will help ensure that product titles are clear, concise, and consistent.
The following new requirements will take effect on January 21, 2025:
- For most product categories, titles may not exceed 200 characters, including spaces.
- The special characters !, $, ?, _, {, }, ^, ¬, and ¦ are not allowed, unless they are part of the brand name.
- Titles may not contain the same word more than twice. Prepositions, articles, and conjunctions are exceptions.
If you have titles that do not comply with the requirements listed above, we recommend that you update them.
Starting January 21, all title changes will be subject to the updated policy, and you'll be able to view and fix any non-compliant titles in Manage All Inventory.
Additionally, we'll provide override suggestions for non-compliant titles to brand owners in Review Listing Updates. Brand owners will have 14 days to act upon on the suggestions before we update the titles to comply with our requirements. These suggestions will be rolled out gradually.
Your listings will remain active during this process, and you’ll still be able to make edits to your product titles as long as your changes comply with the new policy.
We'll host an Ask Amazon event on January 8, 2025, during which our experts will answer your questions about title requirements on Amazon Seller Forums.
For more information, including character limits by product category and store, go to Product title requirements and guidelines.
New product title requirements effective January 21, 2025
We're updating our product title policy to standardize listings and enhance the shopping experience across our stores.
Over time, we’ve observed that product titles have become longer, and they sometimes include redundant wording or characters that can decrease customer confidence. These new policy changes will help ensure that product titles are clear, concise, and consistent.
The following new requirements will take effect on January 21, 2025:
- For most product categories, titles may not exceed 200 characters, including spaces.
- The special characters !, $, ?, _, {, }, ^, ¬, and ¦ are not allowed, unless they are part of the brand name.
- Titles may not contain the same word more than twice. Prepositions, articles, and conjunctions are exceptions.
If you have titles that do not comply with the requirements listed above, we recommend that you update them.
Starting January 21, all title changes will be subject to the updated policy, and you'll be able to view and fix any non-compliant titles in Manage All Inventory.
Additionally, we'll provide override suggestions for non-compliant titles to brand owners in Review Listing Updates. Brand owners will have 14 days to act upon on the suggestions before we update the titles to comply with our requirements. These suggestions will be rolled out gradually.
Your listings will remain active during this process, and you’ll still be able to make edits to your product titles as long as your changes comply with the new policy.
We'll host an Ask Amazon event on January 8, 2025, during which our experts will answer your questions about title requirements on Amazon Seller Forums.
For more information, including character limits by product category and store, go to Product title requirements and guidelines.
188 replies
Seller_JBzSiyPJtoXCC
Actually, after reading this policy, I would like to know
1. whether all old product names need to be changed according to the new regulation? But can the Amazon system guarantee the stability of the link while receiving the link change operation?
2. Regarding the words that cannot be repeated in the product name, I hope this definition can be more detailed. (except prepositions, articles, conjunctions), your definition is too broad.
Seller_nDCiomRJjiecR
Hi, I can see this symbol in which there is a line after hyphen, see in the picture below, but can not see that in keyboard, just wanted to confirm, if hyphen (-)is allowed?
Seller_5sWqoqLvuniXt
Hi Amazon, product tile policy apply for Title parent or title child or both?
Seller_UOf5xHNi3VhCL
I love this line:
"you’ll still be able to make edits"
We haven't been able to make title edits for years. You've removed that possibility from sellers a long time ago. So why are you saying this?
Seller_wXSA1Qd4jU9eO
We sell used books. We rarely create the title but we do add our listing to it. So except in very rare cases we cannot edit the title in our inventory or anywhere else. Often the entity that first created the record is long gone. As a retired librarian I do understand their desire to control this area. I despair of titles that begin with: By [authors name], Title, Rare, Vtg etc. But as usual I do not think that Amazon has thought through this implementation.
Seller_45lz39gJDTfbW
What about the names of books, movies, and other creative works? For example:
"Mine! Mine! Mine!" by Shelly Becker
"Up, Up, Up, Down!" by Kimberly Gee
"Go! Go! Go!: The Definitive Inside Story of the Iranian Embassy Siege" by Rusty Firmin and Will Pearson
"Die!Die!Die! Volume 1" by Robert Kirkman
I have very little trust and faith in Amazon to implement this policy sensibly, so I imagine all of these listings will simply disappear, and that future authors won't be able to use the same word three times in a title, lest their book be banned from the world's biggest book market.
Jim_Amazon
Hello @Seller_45lz39gJDTfbW
Books are not covered by the policy update!
-Jim
Jim_Amazon
Hi there @Seller_N83AiTEgiPMsJ
The jewelry category is subject to this policy. Only media listings are not impacted!
-Jim
Seller_V5l9UBkHDQEjb
hi there,
how do I go about doing this when so many of my listings have been "updated" by bots to be excessively long or make no sense, and I am told I am unauthorized to fix them?
Seller_J1iH1ZAPuxEAW
I have a question regarding this new policy. Does it count singular and plural forms as an exact match or as different?
Seller_dtUPmXdQeK5ng
@Jim_Amazonalways appreciate your attentiveness on the forums!
Quick question about repeating words. If our official product name has a word in it, can that word not be repeated?
Here's an example: Brand XYZ Studio Bag, Knitting Project Bag
Given that the repeat of bag is necessary to explain this is a knitting bag, would this be allowed to be repeated once?
Seller_83UugRXvzQG6E
It is recommended that this Amazon policy is for new products on the shelves after January 21st, and old products that have been on the shelves before the policy should just stay as they are, otherwise such a large amount of changes would be impossible to accomplish with the quality of Amazon's servers.
New product title requirements effective January 21, 2025
We're updating our product title policy to standardize listings and enhance the shopping experience across our stores.
Over time, we’ve observed that product titles have become longer, and they sometimes include redundant wording or characters that can decrease customer confidence. These new policy changes will help ensure that product titles are clear, concise, and consistent.
The following new requirements will take effect on January 21, 2025:
- For most product categories, titles may not exceed 200 characters, including spaces.
- The special characters !, $, ?, _, {, }, ^, ¬, and ¦ are not allowed, unless they are part of the brand name.
- Titles may not contain the same word more than twice. Prepositions, articles, and conjunctions are exceptions.
If you have titles that do not comply with the requirements listed above, we recommend that you update them.
Starting January 21, all title changes will be subject to the updated policy, and you'll be able to view and fix any non-compliant titles in Manage All Inventory.
Additionally, we'll provide override suggestions for non-compliant titles to brand owners in Review Listing Updates. Brand owners will have 14 days to act upon on the suggestions before we update the titles to comply with our requirements. These suggestions will be rolled out gradually.
Your listings will remain active during this process, and you’ll still be able to make edits to your product titles as long as your changes comply with the new policy.
We'll host an Ask Amazon event on January 8, 2025, during which our experts will answer your questions about title requirements on Amazon Seller Forums.
For more information, including character limits by product category and store, go to Product title requirements and guidelines.
New product title requirements effective January 21, 2025
We're updating our product title policy to standardize listings and enhance the shopping experience across our stores.
Over time, we’ve observed that product titles have become longer, and they sometimes include redundant wording or characters that can decrease customer confidence. These new policy changes will help ensure that product titles are clear, concise, and consistent.
The following new requirements will take effect on January 21, 2025:
- For most product categories, titles may not exceed 200 characters, including spaces.
- The special characters !, $, ?, _, {, }, ^, ¬, and ¦ are not allowed, unless they are part of the brand name.
- Titles may not contain the same word more than twice. Prepositions, articles, and conjunctions are exceptions.
If you have titles that do not comply with the requirements listed above, we recommend that you update them.
Starting January 21, all title changes will be subject to the updated policy, and you'll be able to view and fix any non-compliant titles in Manage All Inventory.
Additionally, we'll provide override suggestions for non-compliant titles to brand owners in Review Listing Updates. Brand owners will have 14 days to act upon on the suggestions before we update the titles to comply with our requirements. These suggestions will be rolled out gradually.
Your listings will remain active during this process, and you’ll still be able to make edits to your product titles as long as your changes comply with the new policy.
We'll host an Ask Amazon event on January 8, 2025, during which our experts will answer your questions about title requirements on Amazon Seller Forums.
For more information, including character limits by product category and store, go to Product title requirements and guidelines.
New product title requirements effective January 21, 2025
We're updating our product title policy to standardize listings and enhance the shopping experience across our stores.
Over time, we’ve observed that product titles have become longer, and they sometimes include redundant wording or characters that can decrease customer confidence. These new policy changes will help ensure that product titles are clear, concise, and consistent.
The following new requirements will take effect on January 21, 2025:
- For most product categories, titles may not exceed 200 characters, including spaces.
- The special characters !, $, ?, _, {, }, ^, ¬, and ¦ are not allowed, unless they are part of the brand name.
- Titles may not contain the same word more than twice. Prepositions, articles, and conjunctions are exceptions.
If you have titles that do not comply with the requirements listed above, we recommend that you update them.
Starting January 21, all title changes will be subject to the updated policy, and you'll be able to view and fix any non-compliant titles in Manage All Inventory.
Additionally, we'll provide override suggestions for non-compliant titles to brand owners in Review Listing Updates. Brand owners will have 14 days to act upon on the suggestions before we update the titles to comply with our requirements. These suggestions will be rolled out gradually.
Your listings will remain active during this process, and you’ll still be able to make edits to your product titles as long as your changes comply with the new policy.
We'll host an Ask Amazon event on January 8, 2025, during which our experts will answer your questions about title requirements on Amazon Seller Forums.
For more information, including character limits by product category and store, go to Product title requirements and guidelines.
188 replies
188 replies
Seller_JBzSiyPJtoXCC
Actually, after reading this policy, I would like to know
1. whether all old product names need to be changed according to the new regulation? But can the Amazon system guarantee the stability of the link while receiving the link change operation?
2. Regarding the words that cannot be repeated in the product name, I hope this definition can be more detailed. (except prepositions, articles, conjunctions), your definition is too broad.
Seller_nDCiomRJjiecR
Hi, I can see this symbol in which there is a line after hyphen, see in the picture below, but can not see that in keyboard, just wanted to confirm, if hyphen (-)is allowed?
Seller_5sWqoqLvuniXt
Hi Amazon, product tile policy apply for Title parent or title child or both?
Seller_UOf5xHNi3VhCL
I love this line:
"you’ll still be able to make edits"
We haven't been able to make title edits for years. You've removed that possibility from sellers a long time ago. So why are you saying this?
Seller_wXSA1Qd4jU9eO
We sell used books. We rarely create the title but we do add our listing to it. So except in very rare cases we cannot edit the title in our inventory or anywhere else. Often the entity that first created the record is long gone. As a retired librarian I do understand their desire to control this area. I despair of titles that begin with: By [authors name], Title, Rare, Vtg etc. But as usual I do not think that Amazon has thought through this implementation.
Seller_45lz39gJDTfbW
What about the names of books, movies, and other creative works? For example:
"Mine! Mine! Mine!" by Shelly Becker
"Up, Up, Up, Down!" by Kimberly Gee
"Go! Go! Go!: The Definitive Inside Story of the Iranian Embassy Siege" by Rusty Firmin and Will Pearson
"Die!Die!Die! Volume 1" by Robert Kirkman
I have very little trust and faith in Amazon to implement this policy sensibly, so I imagine all of these listings will simply disappear, and that future authors won't be able to use the same word three times in a title, lest their book be banned from the world's biggest book market.
Jim_Amazon
Hello @Seller_45lz39gJDTfbW
Books are not covered by the policy update!
-Jim
Jim_Amazon
Hi there @Seller_N83AiTEgiPMsJ
The jewelry category is subject to this policy. Only media listings are not impacted!
-Jim
Seller_V5l9UBkHDQEjb
hi there,
how do I go about doing this when so many of my listings have been "updated" by bots to be excessively long or make no sense, and I am told I am unauthorized to fix them?
Seller_J1iH1ZAPuxEAW
I have a question regarding this new policy. Does it count singular and plural forms as an exact match or as different?
Seller_dtUPmXdQeK5ng
@Jim_Amazonalways appreciate your attentiveness on the forums!
Quick question about repeating words. If our official product name has a word in it, can that word not be repeated?
Here's an example: Brand XYZ Studio Bag, Knitting Project Bag
Given that the repeat of bag is necessary to explain this is a knitting bag, would this be allowed to be repeated once?
Seller_83UugRXvzQG6E
It is recommended that this Amazon policy is for new products on the shelves after January 21st, and old products that have been on the shelves before the policy should just stay as they are, otherwise such a large amount of changes would be impossible to accomplish with the quality of Amazon's servers.
Seller_JBzSiyPJtoXCC
Actually, after reading this policy, I would like to know
1. whether all old product names need to be changed according to the new regulation? But can the Amazon system guarantee the stability of the link while receiving the link change operation?
2. Regarding the words that cannot be repeated in the product name, I hope this definition can be more detailed. (except prepositions, articles, conjunctions), your definition is too broad.
Seller_JBzSiyPJtoXCC
Actually, after reading this policy, I would like to know
1. whether all old product names need to be changed according to the new regulation? But can the Amazon system guarantee the stability of the link while receiving the link change operation?
2. Regarding the words that cannot be repeated in the product name, I hope this definition can be more detailed. (except prepositions, articles, conjunctions), your definition is too broad.
Seller_nDCiomRJjiecR
Hi, I can see this symbol in which there is a line after hyphen, see in the picture below, but can not see that in keyboard, just wanted to confirm, if hyphen (-)is allowed?
Seller_nDCiomRJjiecR
Hi, I can see this symbol in which there is a line after hyphen, see in the picture below, but can not see that in keyboard, just wanted to confirm, if hyphen (-)is allowed?
Seller_5sWqoqLvuniXt
Hi Amazon, product tile policy apply for Title parent or title child or both?
Seller_5sWqoqLvuniXt
Hi Amazon, product tile policy apply for Title parent or title child or both?
Seller_UOf5xHNi3VhCL
I love this line:
"you’ll still be able to make edits"
We haven't been able to make title edits for years. You've removed that possibility from sellers a long time ago. So why are you saying this?
Seller_UOf5xHNi3VhCL
I love this line:
"you’ll still be able to make edits"
We haven't been able to make title edits for years. You've removed that possibility from sellers a long time ago. So why are you saying this?
Seller_wXSA1Qd4jU9eO
We sell used books. We rarely create the title but we do add our listing to it. So except in very rare cases we cannot edit the title in our inventory or anywhere else. Often the entity that first created the record is long gone. As a retired librarian I do understand their desire to control this area. I despair of titles that begin with: By [authors name], Title, Rare, Vtg etc. But as usual I do not think that Amazon has thought through this implementation.
Seller_wXSA1Qd4jU9eO
We sell used books. We rarely create the title but we do add our listing to it. So except in very rare cases we cannot edit the title in our inventory or anywhere else. Often the entity that first created the record is long gone. As a retired librarian I do understand their desire to control this area. I despair of titles that begin with: By [authors name], Title, Rare, Vtg etc. But as usual I do not think that Amazon has thought through this implementation.
Seller_45lz39gJDTfbW
What about the names of books, movies, and other creative works? For example:
"Mine! Mine! Mine!" by Shelly Becker
"Up, Up, Up, Down!" by Kimberly Gee
"Go! Go! Go!: The Definitive Inside Story of the Iranian Embassy Siege" by Rusty Firmin and Will Pearson
"Die!Die!Die! Volume 1" by Robert Kirkman
I have very little trust and faith in Amazon to implement this policy sensibly, so I imagine all of these listings will simply disappear, and that future authors won't be able to use the same word three times in a title, lest their book be banned from the world's biggest book market.
Seller_45lz39gJDTfbW
What about the names of books, movies, and other creative works? For example:
"Mine! Mine! Mine!" by Shelly Becker
"Up, Up, Up, Down!" by Kimberly Gee
"Go! Go! Go!: The Definitive Inside Story of the Iranian Embassy Siege" by Rusty Firmin and Will Pearson
"Die!Die!Die! Volume 1" by Robert Kirkman
I have very little trust and faith in Amazon to implement this policy sensibly, so I imagine all of these listings will simply disappear, and that future authors won't be able to use the same word three times in a title, lest their book be banned from the world's biggest book market.
Jim_Amazon
Hello @Seller_45lz39gJDTfbW
Books are not covered by the policy update!
-Jim
Jim_Amazon
Hello @Seller_45lz39gJDTfbW
Books are not covered by the policy update!
-Jim
Jim_Amazon
Hi there @Seller_N83AiTEgiPMsJ
The jewelry category is subject to this policy. Only media listings are not impacted!
-Jim
Jim_Amazon
Hi there @Seller_N83AiTEgiPMsJ
The jewelry category is subject to this policy. Only media listings are not impacted!
-Jim
Seller_V5l9UBkHDQEjb
hi there,
how do I go about doing this when so many of my listings have been "updated" by bots to be excessively long or make no sense, and I am told I am unauthorized to fix them?
Seller_V5l9UBkHDQEjb
hi there,
how do I go about doing this when so many of my listings have been "updated" by bots to be excessively long or make no sense, and I am told I am unauthorized to fix them?
Seller_J1iH1ZAPuxEAW
I have a question regarding this new policy. Does it count singular and plural forms as an exact match or as different?
Seller_J1iH1ZAPuxEAW
I have a question regarding this new policy. Does it count singular and plural forms as an exact match or as different?
Seller_dtUPmXdQeK5ng
@Jim_Amazonalways appreciate your attentiveness on the forums!
Quick question about repeating words. If our official product name has a word in it, can that word not be repeated?
Here's an example: Brand XYZ Studio Bag, Knitting Project Bag
Given that the repeat of bag is necessary to explain this is a knitting bag, would this be allowed to be repeated once?
Seller_dtUPmXdQeK5ng
@Jim_Amazonalways appreciate your attentiveness on the forums!
Quick question about repeating words. If our official product name has a word in it, can that word not be repeated?
Here's an example: Brand XYZ Studio Bag, Knitting Project Bag
Given that the repeat of bag is necessary to explain this is a knitting bag, would this be allowed to be repeated once?
Seller_83UugRXvzQG6E
It is recommended that this Amazon policy is for new products on the shelves after January 21st, and old products that have been on the shelves before the policy should just stay as they are, otherwise such a large amount of changes would be impossible to accomplish with the quality of Amazon's servers.
Seller_83UugRXvzQG6E
It is recommended that this Amazon policy is for new products on the shelves after January 21st, and old products that have been on the shelves before the policy should just stay as they are, otherwise such a large amount of changes would be impossible to accomplish with the quality of Amazon's servers.
