Prime Day 2024 was our biggest Prime Day shopping event ever, with record sales and more items sold during the two-day event than any previous Prime Day event. During the 48-hour shopping event, Prime members globally saved billions on deals across every category.
Independent sellers – most of which are small and medium-sized businesses – helped to make our wide selection possible and sold more than 200 million items during the Prime Day event.
"Prime Day 2024 was a huge success thanks to the millions of Prime members globally who turned to Amazon for fantastic deals, and the many much-appreciated employees, delivery partners, and sellers around the world who helped bring the event to life for customers," said Doug Herrington, CEO of Worldwide Amazon Stores. "We love helping Prime members save money, and Prime Day is the ultimate celebration of the savings, selection, and convenience that Prime membership provides customers looking for shopping, entertainment, food delivery, and more."
Other Prime Day 2024 highlights include:
- Rufus, Amazon’s new AI-powered conversational shopping assistant, helped millions of customers shop Amazon’s wide selection quickly and easily.
- Amazon Inspire, an in-app shopping feed that’s personalized with shoppable photos and videos that are tailored to customers’ interests, helped millions of shoppers to discover products.
- Prime members in the US chose to consolidate their deliveries on millions of orders during Prime Day, saving an estimated 10 million trips. This consolidation results in lower carbon emissions on average.
For more information about Prime Day 2024, go to About Amazon.
