As customers continue to look for more personalized holiday gifts, you can let them customize products directly from your listings. More customization options for your products can help you increase customer engagement and boost sales during the upcoming holiday season.

With Amazon Custom, you can add customization options to your product listings that allow customers to do the following:

• Personalize products with text, images, and logos
• Create unique product configurations
• Create on-demand items

Also, you can now bulk upload options on the custom configurator. To do this, download the template spreadsheet and upload it using “upload spreadsheet” within the “option chooser” section.

To learn how to register for Amazon Custom and access your customization features, go to Amazon Custom.

For a step-by-step guide on how to create and manage custom listings one-by-one or in bulk, and add different types of customizations to your products, go to Create and manage Amazon Custom listings.

Join us for a live Q&A Seller Forums event with members of the Customized Products team on October 23, 2025. Get answers on everything about custom products, from the registration process to product listing creation through fulfillment.