We have heard your feedback and you can now filter business reports data by ASIN in Seller Central. Enter up to 100 ASINs in the search bar to quickly find and analyse your performance metrics.

Previously, searching business reports by ASIN was a challenge and often required you to download data and filter it offline. Our new search capability simplifies this process and improves your ability to manage ASIN analysis in Seller Central.

Here is how it works:

• Go to your Sales Dashboard.
• Select Reports and then Business Reports.
• Click on any of the By ASIN reports in the navigation pane on the left.
• Use the ASIN Search toolbar at the top of the page to quickly find your ASINs of interest.

To get started, go to your Sales Dashboard.