Explore this curated selection of the content from the past week.

Weekly spotlight

• Amazon Prime Day 2025 delivers record sales: Prime Day 2025 was Amazon’s biggest Prime Day ever and bigger than any previous four-day period that included a Prime Day event. Independent sellers from small and medium sized businesses had a record number of items sold and achieved record sales. Read more.

In the news at Amazon

• Tips to keep inventory flowing smoothly: Plan ahead for peak sales periods and potential port congestion to avoid possible disruptions. Read more.

• Give new products a boost with authentic customer reviews on day one: You can now enroll eligible products in Vine as soon as you have an FBA listing. This will allow you to inbound product for Vine Voices early and get up to 30 trusted reviews by the first day of sale. Read more.

• Amazon efforts lead to criminal sanctions and penalties against bad actors: Amazon's Counterfeit Crimes Unit has expanded its global presence to 12 countries and established over 50 government partnerships in its five-year fight against counterfeiting. Read more.

Join the conversation in Forums

• Connect with 60+ partners to scale your business at Amazon Accelerate 2025: Experience the largest-ever Partner Connect at Amazon Accelerate 2025. Connect one-on-one with industry experts, explore cutting-edge solutions in AI and global expansion, and gain personalized recommendations in enhanced meeting spaces and dedicated theaters. Read more.

• Your step-by-step guide for handling wrong product returns: This comprehensive guide to Amazon's policy can help you maintain excellent customer service in these return situations. Read more.