Hello Selling Partners!

As customers prepare to refresh and renew this spring season, we're excited to announce Amazon's Big Spring Sale! This is the perfect opportunity to connect with customers during their annual spring cleaning efforts.

Please submit all Deals by March 17th to be considered for the sales event. To be best prepared, consider deals within the following categories:

• Home & Living (perfect for spring cleaning essentials!)
• Fashion (help customers refresh their wardrobes)
• Beauty (new season, new beauty routine)
• Outdoor & Recreation (gear up for great weather and outdoor living)
• Sports Equipment (support active lifestyle goals)
• and other seasonally relevant categories!

Spring is all about fresh starts - help customers declutter and upgrade while you clear your inventory through our featured outlet deals!

As we get closer to the event, stay tuned for posts on deal creation tips and troubleshooting deals during events.

Happy selling!

Note: All deals must meet standard deal eligibility requirements. Review the deals creation guidelines in Seller Central before submitting.

Note: this article was updated on February 26, 2025, with adjusted event details

You can participate in this promotional event by offering deals and Prime-exclusive discounts. These time-bound promotional offers can increase product discoverability and sales.

Deals

Deals for this event may be submitted through March 17, 2025.

To submit your deals, follow these steps:

1. Go to Advertising, and select Deals.
2. Click Create a new deal.
3. Choose an eligible ASIN, and click Select.
4. Select Big Spring Sale, and click Continue to next step.
5. Configure your deal details, and click Submit deal.

For more information about eligibility and how to get the most out of your deals, go to Amazon deals.

For a step-by-step video demonstration, go to How to create a deal in the Amazon store (English, Vietnamese, and Thai only).

Prime-exclusive discounts

Prime-exclusive discounts for this event may be submitted through March 31, 2025.

To submit your Prime-exclusive discounts, follow these steps:

1. Go to Advertising, and select Price Discounts.
2. Click Create a price discount.
3. Complete the form. From the Events drop-down menu, select Big Spring Sale. To create a discount that is exclusive to Prime customers, select Prime customers as the Audience type.
4. Click Step 2: Add products, and complete the workflow.

For more information about discounts, go to Price discounts.

Hello sellers!

Hopefully you have a good idea of what Deals you want to submit for the upcoming Big Spring Sales event!

If you’ve already submitted, make sure to monitor the deals through the Deals Dashboard, and familiarize yourself with how to troubleshoot active and suppressed deals, so if any deals require your attention, you’ll know what to do!

Note that issues with suppressed deals need to be resolved 25 hours before the start of the deal to avoid cancellation.

If a deal is active, but you can’t find it on the Amazon site:

1. Confirm that the deal wasn’t canceled and still shows as active in the Manage deals section of the Deals dashboard.
2. If the deal is active, go to the Product detail page for your product to confirm that it’s displaying a Deals Badge.
3. If you are still unable to find your active deal and cannot see a Deals Badge, then contact Selling Partner Support.

Need immediate help? Creating a case with seller support is the best step you can take, but please also create a post here on the forums so the Community Management team and your fellow sellers can troubleshoot along with you!

Thanks and happy spring!