Hey sellers 👋

Your product titles are one of the first things customers see, and with more shoppers browsing on mobile, every character counts. , we’re making some changes that will help you show your product name and your product highlights seamlessly.

What's Changing?

Starting July 27, 2026, titles in all categories except for media will need to be 75 characters or less including spaces. This ensures that your title will fully display on mobile and is consistent with the title length used by other online stores.

Item Highlights provide an additional 125 characters for sharing materials or recommended use cases that help customers compare options. This content is searchable and visible with titles in search results and on product detail pages. You can continue using your existing title until July 27 or update your title to 75 characters and add Item Highlights.

Just in case you missed it, Here is the News Announcement: Updates to improve your product titles begin on July 27.

How to Prepare Your Listings

Here's your step-by-step action plan:

1. Use Enhance Listings today – Review, modify, and apply AI-recommended titles and Item Highlights that follow best practices. The tool keeps your key product info in the title and moves additional details to Item Highlights.
2. Brand owners: Review and approve AI-generated recommendations in Review Listings Changes up to 14 days before changes go live.
3. All sellers: View any AI-applied changes in Manage All Inventory → click View Change History. Update your listings anytime via Manage Inventory.

After July 27, any titles still over 75 characters will be updated to the AI recommendation gradually. Your listings stay active throughout this process, and you can make changes to your titles and Item Highlights at any time.

When changes are made to your listings, brand owners will have 14 days before implementation to review, modify, and approve AI-generated recommendations for titles and Item Highlights in Review Listings Changes.

Quick Example

Before (92 characters): "Premium Stainless Steel Insulated Water Bottle – Keeps Drinks Cold 24 Hours, Hot 12 Hours, BPA-Free"

After (62 characters): "Premium Stainless Steel Insulated Water Bottle – BPA-Free"

Item Highlight (98 characters): "Keeps drinks cold 24 hours, hot 12 hours. Ideal for gym, office, and outdoor adventures."

Helpful Resources

• Product title requirements and guidelines
• Enhance Listings help page
• Manage Your Inventory
• Category Style Guides
• FBA Product Title Requirements

💬 Join the Conversation — We Want to Hear From You!

Discussion Prompts:

🔹 Have you tried the Enhance Listings tool yet? What was your experience?

🔹 What strategies are you using to condense your titles while keeping them effective?

🔹 Brand owners—how are you approaching the Review Listings Changes workflow?

🔹 What product categories do you think will be most impacted by the 75-character limit?

Drop your questions below and our team will be responding throughout the week. Your fellow sellers may have great tips to share too!

We're excited to hear how you're preparing. Let's make this transition smooth together!