Brand Tailored Promotions enables brand owners to create promotional codes (for discounts ranging from 10% to 50% off) to incentivize high-intent customers to make a purchase. Customers can find these promotions on the Search, Product Detail page, and Brand Stores, allowing you to build relationships with customers, improve customer retention, and build brand loyalty.

How has the experience changed?

You can now access...

• Goal-based audience creation: Creating a new promotion now prompts you to choose the business goal for the promotional campaign. You can select from goals such as New Customer Acquisition, Customer Retention, Re-engagement, and Cross-sell to engage with audiences tailored to your objectives.
• ASIN-level promotions and audiences: You can now run promotions for specific products or product sets (in addition to offering discounts on your entire catalog) and the respective audiences will be curated at the ASIN level. This includes new audiences such as Views remarketing, Cart remarketing, One-time customers, and Lapsed customers.
• Access to audiences outside your brand: The In-market Customer and Complementary Product Remarketing audiences help you reach potential customers who haven’t discovered your brand yet.

Download the guide HERE to learn more.

Go to Brand Tailored Promotions to check out the new experience! (seller central log in required)

Have you created a promotion with the new experience? What features or changes do you want to see next? Let us know in the comments! 😊