Hello Sellers,

We've got something exciting lined up for you! Whether you just launched your first product or you're still figuring out where to start, we're here to help you build a strong foundation. This July, we're launching an exclusive Ask Amazon education series right here in the New Seller Community — designed specifically for you. 🤝

What's Happening This Month?

We've partnered with Seller University to bring you a four-week educational series covering the fundamentals of selling on Amazon. Consider this your How to Sell on Amazon 100 — a structured learning journey to help you go from getting started to growing with confidence.

Your Go-To Resource: Seller University

Think of Seller University as your learning hub for everything we'll cover in this “How to Sell on Amazon 100” series. It's Amazon's free educational resource packed with thousands of videos, step-by-step guides, and downloadable content spanning 125+ topics — built to help you learn at your own pace, in whatever style works best for you. Every weekly topic in this series is powered by Seller University content, so whether you're following along live or catching up later, you'll always have resources at your fingertips to revisit and build on as your business grows.

🎓 Want to get ahead? Watch this quick Introduction to Seller University video to learn how to navigate the platform and get the most out of this series. Here's how it all breaks down:

Week 1 (July 1): Listing Creation (101)

• Optimizing titles, bullet points, images, and descriptions
• Understanding keywords and search relevance
• Common listing mistakes new sellers make (and how to avoid them)

Week 2 (July 7): Fulfillment Options (102)

• FBA vs. FBM — understanding your options
• Shipping settings, inventory planning, and getting products to customers
• Choosing the right fulfillment strategy for your business

Week 3 (July 14): Brand Building (103)

• Understanding the Benefits of Amazon Brand Registry
• Building your brand presence on Amazon
• A+ Content and Brand Stores — standing out from the competition
• Protecting your brand and intellectual property

Week 4 (July 21 and July 24): Account Health (104) & Growing Your Business (105)

• Best Practices for Navigating your Account Health Dashboard
• Staying compliant with Amazon's policies
• Scaling your business — when and how to expand
• Planning for long-term growth on Amazon

Here's What You Can Expect

📚 Educational Posts — About 1 post per week with actionable guides, best practices, and step-by-step walkthroughs on each weekly topic

🎥 Seller University Video Links — Each post will be enhanced with curated Seller University video content so you can learn at your own pace

🤝 Community Discussion — Ask questions directly on each thread and engage with fellow new sellers going through the same journey

🗓️ Live Ask Amazon Event (July 29th) — A full-day event where you can get your questions answered in real time

🎓 Evergreen Resource — All content stays live permanently, so you can revisit anytime as your business grows

Why This Series Matters

Starting a business on Amazon can feel overwhelming! There's a lot to learn, and it's hard to know where to begin. This series gives you a clear, structured path through the most important fundamentals, powered by Seller University's expert content and delivered in a format where you can ask questions and get real answers.

This is exclusive to the New Seller Community — built for sellers like you who are just getting started and want to do it right.

One more thing — don't miss the live finale:

Mark Your Calendar 📅

July 29th | 8AM–5PM PDT — Ask Amazon Event: How to Sell on Amazon 100 with Seller University Experts. Bring all your questions from the series and get answers in real time.

Class is (Almost) in Session 📚

Over the next four weeks, we'll be posting educational content right here in the New Seller Community. While you wait for Week 1, get started now with this Seller University video — a quick intro to selling on Amazon.

Then jump into the comments! 👇 What's your biggest challenge as a new seller? Which topic are you most excited about? Let us know — we're building this series with you in mind.