Provide metadata tags for images containing AI-generated figures
1. Does this new policy apply to all images and videos? For images—including product images, A+ content, Brand Story assets, and Storefront images—must all those visible to buyers be labeled? For videos—including product videos and advertising videos—are labels required as well?
2. Does this apply only to new images and videos uploaded after July 23rd? What are the requirements for existing images and videos? Can we ignore them for now and simply add the labels later if they are updated?
3. For AI-generated figures where only a portion is visible (e.g., only half the face shows, the face is obscured, or only a hand is visible), is a label required?
4. Previously, we had to check a box indicating AI generation when uploading A+ images. Does this mean that metadata labels are required *only* for AI-generated images featuring realistic human figures (eliminating the need for the checkbox), while AI images without human figures simply require checking the box on the front-end interface?
Provide metadata tags for images containing AI-generated figures
1. Does this new policy apply to all images and videos? For images—including product images, A+ content, Brand Story assets, and Storefront images—must all those visible to buyers be labeled? For videos—including product videos and advertising videos—are labels required as well?
2. Does this apply only to new images and videos uploaded after July 23rd? What are the requirements for existing images and videos? Can we ignore them for now and simply add the labels later if they are updated?
3. For AI-generated figures where only a portion is visible (e.g., only half the face shows, the face is obscured, or only a hand is visible), is a label required?
4. Previously, we had to check a box indicating AI generation when uploading A+ images. Does this mean that metadata labels are required *only* for AI-generated images featuring realistic human figures (eliminating the need for the checkbox), while AI images without human figures simply require checking the box on the front-end interface?
1 reply
Yujiro_Amazon
Hi @Seller_2JWLvtGIv5BbS,
Thanks for the detailed questions. The requirement applies to all buyer-facing media across Amazon including product listing images, A+ Content, Brand Story, Store images, product videos, A+ videos, Store videos, and advertising videos. Each tool may have its own specific implementation details.
Compliance has been mandatory since June 6, 2026. For content published before that date, you should retroactively add the metadata following the guidance on the help pages. We recommend updating existing content to stay compliant, as non-compliance could result in violations and potential ASIN removal.
For partially visible AI-generated people, the key threshold is whether the image features photorealistic people who were entirely AI-generated (not based on a real person). You do not need to tag if the image only features real people (even if AI-altered), characters from movies, games, or expressive works, non-photorealistic people, or no people at all. For edge cases like a partially visible AI-generated person, if the content still depicts a photorealistic AI-generated human, the metadata should be applied.
For A+ Content specifically, you have two valid options: embed the contains-synthetic-performer keyword in the XMP dc:subject field before uploading, or use the "AI-generated people" checkbox in A+ Content Manager Creative Assets when uploading and Amazon will apply the metadata for you. Images created using Amazon's A+ generative AI features like Creative Studio are tagged automatically. For non-A+ content, tagging the file before upload is the only option. For AI-generated images that do not contain photorealistic people, the existing disclosure option remains sufficient.
Tagging guide: https://sellercentral.amazon.com/help/hub/reference/GFXHCHYZRGJRBZA5 and A+ guidelines: https://sellercentral.amazon.com/help/hub/reference/GGW8U76SSNTRTBX7. Let me know if anything's unclear after reviewing those.
Best regards,
Yujiro
