Our new Build Your Brand page on Seller Central helps you inform your strategy, grow, and protect your brand. You can access the page through Seller Central under the Brands tab.

On the page, you can learn how our brand-exclusive programs can help you by using the four key program areas:

• Build brand loyalty: Create lasting connections with millions of customers through tools that help you best showcase your brand and drive repeat purchases.
• Grow your audience: Reach customers while they shop using innovative tools that help you drive consideration and build brand awareness on and off Amazon.
• Inform your strategy: Make informed decisions about your product portfolio and marketing activities with insightful tools that deliver actionable data, including customer purchase behavior, competitive analysis, and search optimization.
• Protect your brand: Protect your intellectual property (IP) with advanced tools that block out counterfeits, help you find and report violations, and give you automated protections to proactively remove suspected infringing or inaccurate content.

If you're not yet a brand owner, visit the Build Your Brand page to learn about the benefits of launching a brand in the Amazon store.

Don't forget to bookmark the page and check back often for the latest brand-specific updates.