2025 Updates to US Referral and Fulfillment by Amazon Fees
As we reflect on 2024 and look ahead to 2025, we want to start by thanking you for your partnership and the tremendous innovation and customer benefit that we have delivered together. In addition to many innovations in the customer shopping experience, we maintained lower fulfillment fees for all low-priced products, lowered referral fees for low-priced apparel items, and invested heavily in our supply chain services, including the regionalization of our inbound fulfillment network, improved placement and forecasting, and more efficient operations. As you leveraged these new capabilities and adapted your operations, we saw better in-stock levels, more products placed closer to customers, and the fastest Prime shipping speeds to date. Our partnership over the last year was key to driving record-breaking sales for independent sellers in Amazon's store, with even more sellers growing their sales year-over-year.
We also recognize these changes and new fee types introduced complexity, requiring some of you to modify your operations, invest in different packaging, and navigate additional business decisions. With this in mind, in 2025, we want to focus on simplicity and stability, minimizing your operational burden and costs, while continuing to work together to delight customers and drive growth for your business.
While inflation continues to impact our expenses and we made the biggest ever investment in pay and benefits for our fulfillment and transportation employees, we have also continued to make significant progress in lowering our costs to serve by driving innovation, improving efficiency, and removing defects.
As a result, we will not increase US referral and FBA fees and will not introduce any new fee types. We will also lower some fees and provide additional benefits to support new selection growth. Over the coming weeks and into 2025, we will continue to invest in our fee-related product experiences -- including improving your fee calculators and fee preview tools, enhancing the FBA inbounding experience with features that estimate transportation costs and recommend the most cost-effective shipping options to Amazon, and more, so that you can more easily understand and optimize your business.
Summary of 2025 fee changes
- We are lowering inbound placement service fees for large bulky-size products an average of $0.58 per unit for minimal shipment splits. For details, go to the Inbound placement service fee page. This change is effective January 15, 2025.
- We will waive the inbound placement service fee for new parent ASINs that qualify for the FBA New Selection Program and are included in shipments created between December 1, 2024 to March 31, 2025. These items will be exempt from the inbound placement service fee up to the first 100 inbounded units per new parent ASIN. For details, go to the Inbound placement service fee page.
- We are introducing more incentives for adding certain new selection in our store. We will enhance the New Seller Incentives and FBA New Selection programs with greater fee discounts to further support targeted segments of new selection growth. These timebound discounts will be available starting January 15, 2025 on the Seller Benefits page for eligible sellers and selection. We will regularly refresh these discounts and they will include products that are everyday essentials, have high customer demand but lower selection breadth in our store, and popular brands where customers want greater global availability.
Other than these three updates, our US referral and FBA fee types and rates will not change. For a summary of all 2025 fees, go to amazon.com/selling-fee-changes.
We're excited to continue providing you with a great value and are committed to your ongoing success selling in Amazon's store. We appreciate your partnership and look forward to an even greater year of seller success in 2025.
2025 Updates to US Referral and Fulfillment by Amazon Fees
As we reflect on 2024 and look ahead to 2025, we want to start by thanking you for your partnership and the tremendous innovation and customer benefit that we have delivered together. In addition to many innovations in the customer shopping experience, we maintained lower fulfillment fees for all low-priced products, lowered referral fees for low-priced apparel items, and invested heavily in our supply chain services, including the regionalization of our inbound fulfillment network, improved placement and forecasting, and more efficient operations. As you leveraged these new capabilities and adapted your operations, we saw better in-stock levels, more products placed closer to customers, and the fastest Prime shipping speeds to date. Our partnership over the last year was key to driving record-breaking sales for independent sellers in Amazon's store, with even more sellers growing their sales year-over-year.
We also recognize these changes and new fee types introduced complexity, requiring some of you to modify your operations, invest in different packaging, and navigate additional business decisions. With this in mind, in 2025, we want to focus on simplicity and stability, minimizing your operational burden and costs, while continuing to work together to delight customers and drive growth for your business.
While inflation continues to impact our expenses and we made the biggest ever investment in pay and benefits for our fulfillment and transportation employees, we have also continued to make significant progress in lowering our costs to serve by driving innovation, improving efficiency, and removing defects.
As a result, we will not increase US referral and FBA fees and will not introduce any new fee types. We will also lower some fees and provide additional benefits to support new selection growth. Over the coming weeks and into 2025, we will continue to invest in our fee-related product experiences -- including improving your fee calculators and fee preview tools, enhancing the FBA inbounding experience with features that estimate transportation costs and recommend the most cost-effective shipping options to Amazon, and more, so that you can more easily understand and optimize your business.
Summary of 2025 fee changes
- We are lowering inbound placement service fees for large bulky-size products an average of $0.58 per unit for minimal shipment splits. For details, go to the Inbound placement service fee page. This change is effective January 15, 2025.
- We will waive the inbound placement service fee for new parent ASINs that qualify for the FBA New Selection Program and are included in shipments created between December 1, 2024 to March 31, 2025. These items will be exempt from the inbound placement service fee up to the first 100 inbounded units per new parent ASIN. For details, go to the Inbound placement service fee page.
- We are introducing more incentives for adding certain new selection in our store. We will enhance the New Seller Incentives and FBA New Selection programs with greater fee discounts to further support targeted segments of new selection growth. These timebound discounts will be available starting January 15, 2025 on the Seller Benefits page for eligible sellers and selection. We will regularly refresh these discounts and they will include products that are everyday essentials, have high customer demand but lower selection breadth in our store, and popular brands where customers want greater global availability.
Other than these three updates, our US referral and FBA fee types and rates will not change. For a summary of all 2025 fees, go to amazon.com/selling-fee-changes.
We're excited to continue providing you with a great value and are committed to your ongoing success selling in Amazon's store. We appreciate your partnership and look forward to an even greater year of seller success in 2025.
34 replies
Seller_h3ePPwN8nQs7C
Finally! thanks Amazon—lower fees, more perks, and no surprises for 2025. Now, that’s the proper extra holiday cheer!
Seller_Sram36TnVt73c
In other words, we pushed y'all to the brink with the placement fees last year.
Seller_obaXbOzWLSmF6
This is a big deal. Thank you so much Amazon Leadership!
Seller_6fK2KJK28pv1W
A Christmas Miracle indeed. I don't want to thank you because you have been a horrific "partner" and your first paragraph about made me throw up in my mouth - because you are ANYTHING BUT a partner to us 3rd party sellers. You quite frankly disgust me as YOU have been on a SLASH and BURN campaign against us sellers for years. 2024 has reached the zenith of disdain towards us - and quite frankly, you probably heard and saw all of our disgust and hatred of you. At least I hope so. That is probably why you didn't raise fees. Which was the right thing to do. To be be totally right, you need to lower fees. You are taking over 40 percent in fees out of our business which is DESTROYING us. You also need to STOP with the brand gating. HOW is a re-seller that has sold almost $10 million in 8 years gated in sooo many brands this year, where we are seeing newbies on these same brands with less than 10 reviews? Again - outrageous behavior towards us sellers. I hope you end up with a LOT of coal in your 4th quarter numbers stocking this year. You are disgusting Amazon.
Seller_1YkWo4vbgfSN0
Like others, I did breathe a sigh of relief that the fees have not increased. I am sure that the competition of TEMU and Shein has a lot to do with that. However, while I appreciate these freezes, how about LOWERING FBA fees or better still be HONEST that you are intentionally mis-measuring items so that they end up in a higher category. There are many many hidden costs dealing with FBA. I would appreciate it if you would look at those in the coming year and find efficiencies and pass them on to the sellers. Many sellers are at the breaking point.
With that said, I do appreciate that fees are not increasing.
Seller_dLxYHTa4QXRwM
To actually "delight customers" please bring relevancy filter back. No one wants to go through down to page to find what they are looking for as top of the pages filled with irrelevant sponsored products.
Seller_Jpr1iJSGbQOdQ
Now wait for the other Amazon shoe to drop...
In the mean time, I myself will also not raise what I charge Amazon in fees
Seller_tzb0Adb4whsRu
Hopefully at some point you can reduce the Peak Season fees as these are ridiculously high and some sellers/products are not seasonal products.
Appreciate the fees will not increase but it will be interesting so see if actions speak louder than words.
And if there's a catch later on.....
Seller_Ha6JyVvDK6Ybs
But with growing amount of listings that are BUY BOX Suppressed and High Pricing Error PRICE FIXING we are not taking any chances on FBA! The amount of listings that are affected is insane can you provide more information how you target these items or is it by items Amazon no longer sells so you do n to want us to seller items you can not compete with? You make customers believe sellers are horrible businesses!
