Handmade Reclassification Explantion
@Joey_Amazon
I have been an Amazon Handmade seller since the program’s early days, with consistent year-over-year growth.
In 2024, my store exceeded $140K in sales. I was on track to match that performance in 2025 until the recent Handmade reclassification changes began impacting my listings.
Despite ensuring all products were properly categorized and fully compliant with Amazon’s guidance, my store experienced a sudden and severe loss of visibility and sales. Revenue dropped over 50% during the reclassification period, and I closed the year down 30% compared to 2024.
Based on current trends, my store is projected to perform 60–70% below 2024 levels.
This outcome appears to be shared by hundreds of Handmade sellers who followed Amazon’s instructions yet experienced the opposite of the promised increase in visibility.
Can Amazon please clarify:
How reclassified Handmade listings are expected to retain historical ranking and relevance
Why compliant sellers are seeing major sales declines instead of increased discoverability
Whether any corrective measures are planned for affected Handmade sellers
Handmade Reclassification Explantion
@Joey_Amazon
I have been an Amazon Handmade seller since the program’s early days, with consistent year-over-year growth.
In 2024, my store exceeded $140K in sales. I was on track to match that performance in 2025 until the recent Handmade reclassification changes began impacting my listings.
Despite ensuring all products were properly categorized and fully compliant with Amazon’s guidance, my store experienced a sudden and severe loss of visibility and sales. Revenue dropped over 50% during the reclassification period, and I closed the year down 30% compared to 2024.
Based on current trends, my store is projected to perform 60–70% below 2024 levels.
This outcome appears to be shared by hundreds of Handmade sellers who followed Amazon’s instructions yet experienced the opposite of the promised increase in visibility.
Can Amazon please clarify:
How reclassified Handmade listings are expected to retain historical ranking and relevance
Why compliant sellers are seeing major sales declines instead of increased discoverability
Whether any corrective measures are planned for affected Handmade sellers
32 replies
Seller_CYgVk598XM1p3
I have 18,000+ ASIN's and only 1% of them were originally in Handmade. Since the reclassification, my entire catalog (100%) was converted to Handmade.
I too am experiencing these massive YOY declines everyone is sharing but it affected the 99% of my catalog that was never in Handmade to begin with.
I have countless cases opened with Amazon and it feels like I'm stuck in quicksand.
Seller_gwzuNYC3ogYNo
Good Questions, Any Answers?
Is there even a point to having a Handmade Forum any more?
Can Amazon please clarify:
How reclassified Handmade listings are expected to retain historical ranking and relevance
Why compliant sellers are seeing major sales declines instead of increased discoverability
Whether any corrective measures are planned for affected Handmade sellers
Seller_FAbHlFb9SGv9b
No answers, still waiting for @Joey_Amazon
Seller_vzJGi2rpsS4Om
Yep, I've lost most of my business. I've been with Handmade literally since day one
Seller_FAbHlFb9SGv9b
@Joey_AmazonIt has been over a month since I posted this and included you in the thread, Can you please be respectful and answer my questions?
Seller_gwzuNYC3ogYNo
I think perhaps @Joey_Amazon has been instructed to NOT engage with questions like this.
Can Amazon please clarify:
How reclassified Handmade listings are expected to retain historical ranking and relevance
Why compliant sellers are seeing major sales declines instead of increased discoverability
Whether any corrective measures are planned for affected Handmade sellers
Seller_mA53w25xUQWHW
Same here it has been an absolute nightmare. the evidence
Month | Page Views | Sessions |
--------- | ---------- | -------- |
2025-05 | 9,107 | 7,455 |
2025-06 | 14,287 | 11,546 |
2025-07 | 11,542 | 9,359 |
2025-08 | 7,621 | 6,290 |
2025-09 | 16,241 | 13,656. |
2025-10 | 11,421 | 9,505 | ◄ RECLASSIFICATION
2025-11 | 1,769 | 1,343 | ◄ 85% TRAFFIC CLIFF
2025-12 | 3,092 | 2,251 |
2026-01 | 3,058 | 2,291 |
2026-02 | 1,985 | 1,548 |
Seller_gwzuNYC3ogYNo
for me it was after July 2023, as soon as they announced the "reclassification project" was coming. They won't admit to immediate backend changes, but many experienced it. Steady downward decline since then. -30% every year since 2023.
Seller_gwzuNYC3ogYNo
To anyone thinking it is cumbersome to find the data that others are sharing, go to the Seller Assistant on the Amazon home page (on a browser)
this star-thingy
and type in THIS, and you will get all your data:
can you give me a rundown for every month you have data for to state Date | Page Views | Sessions | Conversion Rate? For example like this, with each month on a separate line. The below is an example, not my data
3/1/24 3,106 2,303 4.47%
4/1/24 7,878 5,700 5.39%
5/1/24 9,370 6,869 5.56%
Seller_gwzuNYC3ogYNo
Still waiting on a reply from @Joey_Amazon
