Update to seller feedback experience: Introducing star-only ratings [update]
Note: This article was updated on July 31, 2025, for clarity
On August 4, we’ll launch a simplified experience for customers to provide feedback on you as a seller. Customers can now provide star-only ratings without written feedback— in addition to the option to provide written feedback if they choose. Our preliminary tests show that this simpler process helps sellers collect more ratings faster. We also found in our tests that many of these star-only ratings come from customers who have had positive order experiences but previously did not provide written feedback, which in turn may lead to an increase in the average seller ratings for many selling partners.
Customers will be required to select a reason before they can submit any rating below four stars. We’ll review this reason to ensure it meets the seller feedback eligibility criteria. For example, if a customer leaves a low rating because they are dissatisfied with a product, we'll automatically omit it because it is not relevant to your performance as a seller.
We’ve also implemented solutions that allow us to automatically detect and remove abusive feedback, without any action required from you. If you believe a rating (with or without feedback) is abusive, you can request additional review through Report a violation.
To learn more, go to Monitor Feedback and Performance.
Update to seller feedback experience: Introducing star-only ratings [update]
Note: This article was updated on July 31, 2025, for clarity
On August 4, we’ll launch a simplified experience for customers to provide feedback on you as a seller. Customers can now provide star-only ratings without written feedback— in addition to the option to provide written feedback if they choose. Our preliminary tests show that this simpler process helps sellers collect more ratings faster. We also found in our tests that many of these star-only ratings come from customers who have had positive order experiences but previously did not provide written feedback, which in turn may lead to an increase in the average seller ratings for many selling partners.
Customers will be required to select a reason before they can submit any rating below four stars. We’ll review this reason to ensure it meets the seller feedback eligibility criteria. For example, if a customer leaves a low rating because they are dissatisfied with a product, we'll automatically omit it because it is not relevant to your performance as a seller.
We’ve also implemented solutions that allow us to automatically detect and remove abusive feedback, without any action required from you. If you believe a rating (with or without feedback) is abusive, you can request additional review through Report a violation.
To learn more, go to Monitor Feedback and Performance.
260 replies
Seller_CW0P5hgbsiqWX
Did you notice, there is no Author Name associated with this post, only Amazon News.
All Three site references in the Original Post, take sellers to three different site locations that provide absolutely no information on the topic change presented in the text.
To the News Team,
Find out which Team Member created the post and make today their DAY TWO. Amazon will be one employee less for the better.
Seller_46I11Ui4B5BRj
The only thing more laughable than the idea of removing text/reasoning from feedback/reviews is the thought that this all of a sudden will get folks more overall feedback. If a customer is going to leave feedback, they will, more than likely because they're mad about "something". If they get their item and are happy then they probably won't leave any feedback 99% of the time.
Why Amazon just won't go with the tried and true method of auto giving 5 stars after 30 days (90 or whatever it would be for Xmas) for orders that receive no feedback is beyond me. Maybe if whoever came up with this braindead idea for no text feedback can pretend that the auto 5 stars thing was there idea and then maybe it'll get implemented.
Seller_dyVUzaqB0ZA6T
Hello,
PLEASE DO NOT DO THIS - I have a 100% 5 Star score because every bad feedback I have EVER received was Amazon's fault (late shipment, undelivered package, broken box etc.) or people leave a feedback for bogus reasons (shoe did not fit) - this will soon be non removable! There is a reason this post has so many down votes - please reverse this!!!!!
Seller_S1aW6oZsvbHO9
this is a horrible idea and will make it difficult for sellers to know if 1 star reviews are fraudulent with no text. And 1 star reviews are detrimental to Amazon sellers , having that be easier for people who are wrongfully putting 1 stars on listings will destroy the reputation of brands that are trying to build up their listing.
Dougal_Amazon
Sellers,
Thank you all for your questions and comments. We've been working with the responsible teams to address your feedback, and are working to update the article to provide you with more clarity on the launch. In the meantime, though, I wanted to share some of the latest information we have available regarding this launch:
On August 4, we’ll launch a simplified experience for customers to provide feedback on you as a seller. Customers can now provide star-only ratings without written feedback— in addition to the option to provide written feedback if they choose. Our preliminary tests show that this simpler process helps sellers collect more ratings faster. We also found in our tests that many of these star-only ratings come from customers who have had positive order experiences but previously did not provide written feedback, which in turn may lead to an increase in the average seller ratings for many selling partners.
Customers will be required to select a reason before they can submit any rating below four stars. We’ll review this reason to ensure it meets the seller feedback eligibility criteria. For example, if a customer leaves a low rating because they are dissatisfied with a product, we'll automatically omit it because it is not relevant to your performance as a seller.
We’ve also implemented solutions that allow us to automatically detect and remove abusive feedback, without any action required from you. If you believe a rating (with or without feedback) is abusive, you can request additional review through Report a violation.
To learn more, go to Monitor Feedback and Performance.
Best, Dougal
Seller_Zw8LsZUQSH440
This is an absolutely terrible idea because: 1. Customers don't understand the difference between product reviews and seller feedbacks; 2. Negative feedbacks covered by Buy Shipping will be impossible to identify; 3. Feedbacks left for a different seller are common.
Seller_kfWCTsN5kgI5T
So they updated the notice language entirely:
"Customers will be required to select a reason before they can submit any rating below four stars. We’ll review this reason to ensure it meets the seller feedback eligibility criteria. For example, if a customer leaves a low rating because they are dissatisfied with a product, we'll automatically omit it because it is not relevant to your performance as a seller."
But, how will WE the seller's know the reason? How will the seller know why the customer rated us anything below a 4 so that we can improve or appeal?
Also, appeals feel like they go into a dark void and are always denied and I feel like the customer's reason should be public so that we can know to appeal it or respond and defend our reputation.
Seller_DGT1u9nkD6wcL
We don’t care about how much positive feedback we receive — what matters most is avoiding negative feedback.
Let me give you an example: suppose we receive 90 orders. With the new feedback system, we might get ten 5-star ratings and just one negative review. However, that single negative feedback puts our negative feedback rate above 1%, which can lead to a warning on our seller account.
The most important thing to understand is that Amazon doesn't care about how much positive feedback we get — they only focus on negative feedback.
Seller_Ggt6s7zXEwLbA
Can Amazon do something about negative feedback for shipping?
Most of the poor feedback I receive is for item not received. Sticker sellers typically need to ship without tracking because USPS now charges up to $4.85 for tracking and that doesn't make sense for a $4.99 sticker, which is why Amazon has the $10 exemption for flat items shipping 1st class mail.
The result is sticker sellers get shafted on negative feedback because only tracked shipping is eligible for a strike-thru that doesn't count against our metrics. Tracking exempt orders are not - and that is what needs to change - especially since for years sellers have asked Amazon to offer tracking for 1st class mail like eBay does and we've been ignored.
Orders exempt from tracking should not be dinged for shipping issues, just like tracked orders.
When Customers are required to provide a reason for any rating before four stars, include the option: Order not received - then strike the feedback as not the fault of the seller
