Hello everyone! As we trek along through 2025, it's a good time to revisit the process for reporting policy violations on Amazon as it has continued to be a common topic within the Create and Manage Listings category.

Recent examples we have seen involved around the worldwide forums are: unexpected brand name changes, main images incorrectly changed, and sellers listing products with brand names/logos on generic products.

Sellers are responsible for complying with all laws, regulations, and Amazon policies when listing products. Amazon encourages sellers to report listing abuse or seller violations of Amazon's policies or applicable law. When sellers report a violation, it triggers an internal review by individual Amazon teams depending on the subject matter. While the results of these investigations are not shared publicly, Amazon takes appropriate actions based on their findings.

There are several types of violations that can be reported using the Report a Violation tool:

Intellectual property (Copyright, Trademark, Patent) violations - Amazon's Report Infringement forms are intended for use by intellectual property rights owners and their agents to notify Amazon of alleged intellectual property infringements such as copyright and trademark concerns. For intellectual property violations, you can report a violation in Brand Registry. For non-registered brands, use the Public Notice Form.

Mismatch between product received and detail page - Report if the item received is different than what was represented on the detail page, such as a different version, used item sold as new, missing parts, etc. Besides reporting using the Report a Violation tool, you may also report directly on the detail page by selecting, ‘Report an issue with this product or seller.’

Policy violations on product detail pages - This includes issues like duplicate listings, incorrect variations, wrong category, misleading content, keyword abuse, and more. This can also be reported on the detail page from the ‘Report an issue with this product or seller’ section.

Changed product detail pages - Report if a detail page was modified to represent a different product. You can also report this on the customer facing side of the detail page by selecting ‘Report an issue with this product or seller.’

Problematic customer feedback - You can report feedback that violates Amazon's Community Guidelines policies. If you are reporting seller feedback, you may appeal through the Feedback Manager. If you are reporting a product review, you can report directly on the review itself or reach out to community-help@amazon.com

Abusive buyer messages - Use the Buyer Messages page to report any abusive messages from a buyer.

Other abuse issues not covered above - There's an option within the Report a Violation tool to report other types of abuse not covered above.

Best Practices When Reporting a Violation:

We recommend providing the teams that review your reports as much detail as possible such as: An order ID, ASIN, and detailed description of the issue. It is important to stick to facts and keep it concise while capturing all relevant details.

Depending on the type of report, the partner team may provide you with a Complaint ID. A Complaint ID is a unique identifier provided to track your report. One complaint ID can include reports on multiple ASINs. This information is important to share when working with Selling Partner Support or chatting with a Community Manager just in case you’d like to escalate a reported violation for further review.

If you have questions regarding a violation you reported and would like a Community Manager to review, please create a new discussion within the Create and Manage Listings category.

What’s your best practices when you report violations? We would love to hear your tips in the replies below.