Hi Sellers,

Protecting your account starts with understanding how Amazon's Customer Product Reviews Policy works and what can put your selling privileges at risk.

🔍What Amazon Monitors

Amazon has a zero-tolerance policy towards customer reviews manipulation. Our systems continuously monitor for attempts to influence customer reviews through communications with customers or third parties. This includes detecting abnormal rates of review accumulation that are inconsistent with a product's order volume and/or typical customer behavior patterns.

🚫Prohibited Activities

Here are some example activities which violate Amazon's Customer Product Reviews Policies and can result in enforcement action against your reviews, listings, account and/or brands.

• Offering incentives (discounts, free products, refunds, or other compensation) in exchange for a review
• Requesting changes to existing reviews, whether through Buyer-Seller Messaging, product inserts, or external channels
• Soliciting positive review or feedback through third-party services, social media groups, or any websites that sell reviews
• Creating, modifying, or posting reviews for your own products or your competitors' products
• Asking a family member, friend or employee to post a review of your own product
• Using services that offer free or discounted products tied to a review (e.g., "review clubs")
• Contacting customers outside of Amazon's approved communication channels to request reviews
• Offering third parties incentivization or compensation in exchange for a review on your product including using services that sell customer reviews, websites, or social media groups.

⚠️What Happens When Violations Are Detected

If Amazon detects attempts to manipulate reviews, immediate actions are taken that include, but are not limited to:

1. Removing all reviews associated with the product and preventing the product from receiving future reviews or ratings

2. Permanently delisting the product from Amazon

3. Permanently withdrawing the seller's selling privileges on Amazon and withholding funds

4. Pursuing legal action against the seller, including lawsuits and referrals to civil and criminal enforcement authorities

Amazon may continue to investigate unusual reviewing behavior and take further enforcement actions, including at the account or brand level, if warranted.

✅How to Stay Compliant

The best way to earn authentic reviews is to focus on delivering a great customer experience. Amazon provides approved tools to help you request reviews within policy:

✓ Use the "Request a Review" button in Seller Central, this sends an Amazon-generated message to buyers on your behalf

✓ Enroll in the Amazon Vine program if you're a brand-registered seller looking for early reviews on new products

✓ Focus on product quality, accurate listings, and excellent customer service, these naturally drive organic reviews

ℹ️ Customer Product Reviews Policies

ℹ️ Answers to Questions About Reviews and Related Topics

Share Your Experience 💬

We know reviews are critical to your business success, and navigating this policy can feel complex. We'd love to hear from you:

• What strategies have worked best for you to earn authentic customer reviews while staying within Amazon's policies?
• Have you used the "Request a Review" button or Amazon Vine? What's been your experience?
• What's one thing you wish you'd known earlier about Amazon's reviews policy?

Drop a comment below — your experience could help another seller avoid a costly mistake. 👇 If you see a helpful reply, give it an upvote!