Listings Lounge: Optimizing Your Product Listing for Search Results
Welcome back to the Listings Lounge! We are happy to have you back!
With the holidays around the corner, we want to ensure that customers can find your products and boost your sales by ensuring that you have everything you need to know about keywords!
In this article, we will review how to get the most out our your keywords, ensuring your customers can find your products quickly and easily!
What is a keyword?
Keywords are words or phrases that describe your product such as 'handmade jewlery’ or 'beaded necklace.' This helps your customer find your product when they search for keywords that describe the product they are looking for.
Today we are going to focus on generic keywords also known as search terms.
Search terms mean terms that you enter into the Generic Keyword field when you list or update an ASIN, which are indexed in the search engine for matching.
Short-tail and Long-tail Keywords:
What are short-tail and long-tail keywords? Great question! Let me explain further.
Short tail keywords are search terms that are made up of no more than one word. They refer to very broad topics rather than specific ones. For example, ‘furniture’ ‘sofa’, are an example of a short tail keyword while ‘red leather couch’ is an example of a long tail keyword.
You will want to use a combination of short-tail and long-tail keywords when entering your keywords. Keep in mind, Search Terms (generic_keywords) should be less than 250 bytes long, which is different than characters (read more). If it exceeds the limit, the attribute is completely ignored by Amazon Search, so choose your words wisely.
Are search term attributes required for certain product types?
Effective December 6, 2023, the Generic keyword field is required for the following 23 product types. You can find the specific categories as well as many other FAQ's here.
Did you say videos you like to watch videos?
Do you like to watch videos in addition to reading help pages, or maybe just like to listen to someone talk about subjects while you work? I have provided some very helpful videos linked below.
Drive this holiday season with keywords
How to use keyword match types
When to use broad match in your keyword targeting
When to use phrase match in your keyword targeting
When to use exact match in your keyword targeting
Do you want to improve your listing even further?
Just in case you are looking for helpful information on title and images to ensure they are also at their best, find my previous posts around these topics below.
Listings Lounge: Optimize your Listing Title
Listings Lounge: Optimize Your Product Images
Additional Resources:
Thanks for attending this weeks Listing Lounge! If you were a fan of this content, let us know in the replies or use the UPVOTE 👍 / DOWNVOTE 👎 feature. If you have ideas on future content you would like to see us post about, please let us know in the replies.
Best of luck on your selling journey this holiday season!
~Michelle~
Listings Lounge: Optimizing Your Product Listing for Search Results
Welcome back to the Listings Lounge! We are happy to have you back!
With the holidays around the corner, we want to ensure that customers can find your products and boost your sales by ensuring that you have everything you need to know about keywords!
In this article, we will review how to get the most out our your keywords, ensuring your customers can find your products quickly and easily!
What is a keyword?
Keywords are words or phrases that describe your product such as 'handmade jewlery’ or 'beaded necklace.' This helps your customer find your product when they search for keywords that describe the product they are looking for.
Today we are going to focus on generic keywords also known as search terms.
Search terms mean terms that you enter into the Generic Keyword field when you list or update an ASIN, which are indexed in the search engine for matching.
Short-tail and Long-tail Keywords:
What are short-tail and long-tail keywords? Great question! Let me explain further.
Short tail keywords are search terms that are made up of no more than one word. They refer to very broad topics rather than specific ones. For example, ‘furniture’ ‘sofa’, are an example of a short tail keyword while ‘red leather couch’ is an example of a long tail keyword.
You will want to use a combination of short-tail and long-tail keywords when entering your keywords. Keep in mind, Search Terms (generic_keywords) should be less than 250 bytes long, which is different than characters (read more). If it exceeds the limit, the attribute is completely ignored by Amazon Search, so choose your words wisely.
Are search term attributes required for certain product types?
Effective December 6, 2023, the Generic keyword field is required for the following 23 product types. You can find the specific categories as well as many other FAQ's here.
Did you say videos you like to watch videos?
Do you like to watch videos in addition to reading help pages, or maybe just like to listen to someone talk about subjects while you work? I have provided some very helpful videos linked below.
Drive this holiday season with keywords
How to use keyword match types
When to use broad match in your keyword targeting
When to use phrase match in your keyword targeting
When to use exact match in your keyword targeting
Do you want to improve your listing even further?
Just in case you are looking for helpful information on title and images to ensure they are also at their best, find my previous posts around these topics below.
Listings Lounge: Optimize your Listing Title
Listings Lounge: Optimize Your Product Images
Additional Resources:
Thanks for attending this weeks Listing Lounge! If you were a fan of this content, let us know in the replies or use the UPVOTE 👍 / DOWNVOTE 👎 feature. If you have ideas on future content you would like to see us post about, please let us know in the replies.
Best of luck on your selling journey this holiday season!
~Michelle~
