"Good morning, this store is currently AT RISK"
I was greeted by that this morning at the top of my Amazon Seller Central page. Why is Amazon so heavy-handed about notifying sellers of the now annual requirement to certify business information? Here's some of the other language used:
"You have one or more outstanding actions that may result in future account deactivation." [Followed by an exclamation mark inside a yellow triangle.]
"Policy Compliance Issues: 1" [It's not an issue yet.]
"Amazon policies maintain a store that's safe for buyers and fair to sellers." [How about maintaining a more cordial and "user friendly" relationship with your business partners?]
"Violations of these policies may result in content removal or account deactivation." [Now the "outstanding actions" or "Issues" are termed to be "Violations". There has been no violation. It's not a matter of "content removal" either.]
"Below is a record of all listings with your account that violate Amazon policy." [Again, it was not a matter of any of my "listings" or any violation of Amazon policy.]
Here's what was recorded below instead:
"Reason: Review Your Account Information"
Oh, ok.
"Good morning, this store is currently AT RISK"
I was greeted by that this morning at the top of my Amazon Seller Central page. Why is Amazon so heavy-handed about notifying sellers of the now annual requirement to certify business information? Here's some of the other language used:
"You have one or more outstanding actions that may result in future account deactivation." [Followed by an exclamation mark inside a yellow triangle.]
"Policy Compliance Issues: 1" [It's not an issue yet.]
"Amazon policies maintain a store that's safe for buyers and fair to sellers." [How about maintaining a more cordial and "user friendly" relationship with your business partners?]
"Violations of these policies may result in content removal or account deactivation." [Now the "outstanding actions" or "Issues" are termed to be "Violations". There has been no violation. It's not a matter of "content removal" either.]
"Below is a record of all listings with your account that violate Amazon policy." [Again, it was not a matter of any of my "listings" or any violation of Amazon policy.]
Here's what was recorded below instead:
"Reason: Review Your Account Information"
Oh, ok.
18 replies
Seller_8sP6ffckcRn6v
Several similar threads.
All they want is for you to check that all your information on file is still the same.
But some sad!$t at HQ decided that the way to go is to scare sellers with some red text that your store at risk...
...And the whole team over there goes along with it....
Completely unnecessary emotional torture....
Yujiro_Amazon
Hello @Seller_BjZALyPnGOMLT,
I understand your frustration with the terminology. Amazon uses standardized compliance language across all account requirements, which ensures appropriate urgency and alerts for sellers.
What you're experiencing is Amazon's annual Business Verification requirement, where sellers need to review and confirm their account information is current and accurate. This is required under the US INFORM Consumers Act for sellers who have 200+ transactions or $5,000+ in revenue during a 12-month period.
I hope this clarifies your concern. Please let us know on this thread if you need additional support, or you can always contact Selling Partner Support with inquiries at anytime.
Thank you for checking in with us on the Seller Forums and for choosing to sell on Amazon.
Best regards,
Yujiro
Seller_Ha6JyVvDK6Ybs
Every sellers is Always at Risk just the mind games manipulation Amazon plays pushing blame onto sellers away from there real ones who are at fault and need to be held accountable Amazon!
Seller_WqXLzWSPtlC5G
It seems like amazon want some sellers to go the hell away by making it more difficult to sells ones wares. Example: They just changed shipping turnaround from two days to one day for my bookselling biz. Why would they do that?
I'm a hairs breadth away from cancelling my amazon account. The next heavy-handed, impractical policy they implement and I'm so friggin' out of here.
Seller_E6mwJYwVXvHfS
I got it too, and woke up pretty quick, only to realize it was all good, I just had to submit something..
Wording were a bit over the top.
Seller_e4DXvG7FRrw1c
Sounds about right. Amazon is our BOSS, and they ALWAYS want us to know this!
WAKE UP SELLER!!! JUMP THROUGH THIS HOOP!!! NOW!!!! IF YOU DON'T, YOU'RE FIRED!!!
Seller_guCaS93YGnu0t
Amazon always wants sellers in a state of near panic.
Seller_HP0CuTSNvJvu9
Heavy handed? They did say "Good morning" before punching you in the gut.
