Hello Sellers,

There has been a recent uptick in questions on rejected IP complaints being submitted. I am resurfacing this post from May last year and adding some additional resources. I hope those that need this find it helpful and as always, feel free to provide feedback. IF you have questions about your specific submission, it is best to start a discussion and provide the relevant details to us to research.

When you enroll your brand in Brand Registry, you automatically unlock access to our powerful Report a Violation tool.

Rights owners can easily search our entire catalog for potential intellectual property (IP) infringements like copyright, patent, or trademark violations. Accurate submissions drive our feedback loops to improve our protections and automatically block violations before they impact your brand and customers.

Ready to learn how to complete and submit reports through Report a Violation?

Good—that means you’re the right place.

The Report a Violation tool tool covers three types of intellectual property violations: copyright infringement, patent infringement, and trademark infringement. Review the guidelines below to learn more about each, as it’s important to know which one to select to report correctly.

Copyright infringement

• We recommend you complete a test buy to confirm the product or packaging uses your copyrighted work. If you receive the item and confirm the product or packaging uses your copyrighted work, enter the order number in the “What is the Order ID number?” field under “Additional information.”

• If your copyrighted work is not yet registered with the USPTO, you can provide a link to an example of the work by selecting “Link to copyrighted work.” Alternatively, you can provide a detailed description of the copyrighted work by selecting “Description of copyrighted work.”

Patent infringement

• Ensure you’re providing a valid patent number that’s active and enforceable in the jurisdiction of the selected store.

• If you select “Potential violation of my utility patent,” then you must have a court order, International Trade Commission (ITC) order, or Amazon Patent Evaluation Express (APEX) ID to complete your report.

Trademark infringement

• Only trademarks added to your Brand Registry account and those enforceable in the jurisdiction of the selected store (for example, United States Patent and Trademark Office (USTPO) for amazon.com) can be selected. If you don’t see a specific trademark in the drop-down menu, ensure that you’ve selected content in the relevant store. You can also contact the trademark office to check if the trademark has expired or been declined.

• We recommend that you complete a test buy to confirm that the product or packaging uses your trademark. If you receive the item and confirm the product or packaging uses your trademark, enter the order number in the “What is the Order ID number?” field under Additional information.

For a deeper dive into the process and best practices, please review the Intellectual Property for Rights Owners help page and for an abridged version of just the process flow, check out the Report intellectual property infringements help page.

• Project Zero: Accurate use of the Report a Violation tool strengthens your automated protections and qualifies you for our advanced counterfeit protection tool, Project Zero.

• Get additional trademarks: Sidestep trademark registration pitfalls by accessing our network of trusted IP law firms and get high-quality services at competitive rates with Amazon IP Accelerator.

Not yet enrolled in Brand Registry?

Amazon Brand Registry helps you protect your intellectual property (IP), manage the accuracy of your listings, and grow your business–for free. Simply enroll and share information about your brand. We will give you peace of mind by activating proactive protections that help stop bad listings and bad actors and provide you access to tools to help you protect and grow your brand. Enroll today!

Thanks for your time and attention.

Best, Dougal

Hi Sellers!

We here in the Manage Your Brand category have posted a lot of content around Brand Registry enrollment, common issues, and helpful tips when navigating the Brand Registry world.

We want to increase the resources we're giving you and this will be the first of many in a line of brand building content pieces to help you grow on Amazon!

Today, we're discussing Posts. Posts allow customers to explore your products through lifestyle images and immersive vertical videos in the Amazon store. Posts can help customers visualize your product, help with brand discovery and is another place to upload video content.

Resources:

• Posts
• Recommendations to Improve Your Posts Performance
• Posts Case Study

Do you utilize Posts If so, have they helped with driving awareness or consideration to your Brand?

Best, Dougal