Hello Sellers!

I wanted to refresh today about this topic, in which you can access new, data-driven product insights to help launch successful products within the Customer Review Insights tab of the Opportunity Explorer.

Recently, the following new features were added:

• Review Trends (for brands) shows shifts in customer sentiment over the last six months to identify trends in positive and negative reviews.
• Parent ASIN insights provide an overview of customer sentiment and is especially helpful for ASINs with multiple variations as it summarizes customer review insights for the product. With parent ASIN-level insights, brands can now access an in-depth view of sentiment for their entire listing in one view.
• ASIN Benchmarking compare your product’s star rating to the category average star rating to strategically position your product and gain a competitive edge.
• Topic Drilldown Uncover frequently mentioned sub-topics in reviews for precise understanding of product attributes and customer experiences. Prioritize improvements that address core customer concerns for better products.

To view the new features, go to the Customer Review Insights tab within the Opportunity Explorer

Feel free to comment below about your experience with this.

-Josh