Please enable trade name submission in ‘Individual’ tax profile for VAT verification

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Seller_yE8k6XIGzDVrf

Please enable trade name submission in ‘Individual’ tax profile for VAT verification

Following @Emet_Amazon suggested format for clarity, here’s the information about my request:

1. What kind of help are you looking for?

I’m requesting Amazon to enable the submission of a trade name in the tax interview form for sellers who have an ‘Individual’ account type on Amazon US. Currently, the tax profile for individual sellers only allows the submission of a personal name, causing compliance issues for sole proprietors whose VAT is officially registered under their trade name.

2. The type of issues encountered:

This limitation results in Amazon incorrectly rejecting valid EU VAT numbers (verified through the official EU VIES database) due to perceived “name mismatches.” Because the official VAT registration uses the business trade name, but Amazon only accepts personal names in individual accounts, compliance becomes impossible under the current system. Ideally, I should be able to enter both my personal name and my trade name.

3. Supporting Information:

VAT number verified and validated by official EU VIES database under trade name.

Chamber of Commerce Document

Official letters.

Amazon’s tax interview for individual sellers asks for my personal name (as stated on income tax documents), creating unavoidable mismatches.

This issue impacts compliance with DAC7 regulations, causing unnecessary confusion and frustration.

4. Limited visibility:

The issue described above is structural for sole proprietors based in Europe who have a VAT registration with their trade name. In my case, each time I contact seller support, they generously send me links to a marketplace which I don't even have an account on. They also ask me to change my name on the tax form to my trade name. However, this option is not available for individual accounts.

As a result, I have not been able to verify DAC7 despite seller support communication and forum posts.

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15 replies
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Seller_rI7BZIczK8iAC

You can certainly not make Amazon change their kind of checking the validity of EU VAT numbers.

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Seller_yE8k6XIGzDVrf
Because the official VAT registration uses the business trade name
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That was YOUR choice. You could have choosen to use your personal name. Legally and fiscally your personal name and your "Trade name" are the same.

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Seller_yE8k6XIGzDVrf
the tax profile for individual sellers only allows the submission of a personal name
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Who says that? Since you are an Individual (Sole Proprietor or Single Member LLC) you can use your "trade name" as your "Legal Entity" and in your Tax profile. I didn't do that but I am 99% sure that this will work. Following confirms it:

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Seller_yE8k6XIGzDVrf
They also ask me to change my name on the tax form to my trade name.
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Actually you have no other possibility than to change the one or the other. Means all settings in your seller account to your trade name (which will generate a new verification with new bank statement, utility bill etc. - can you get these in your "trade name"?) OR your VAT registration to your private name. Amazon will not change for you.

01
user profile
Seller_MOPMonJOoNcJ3

I'm guessing you have as much luck as I'm having?

Edit: btw, the issue is not just with account that were created as individual. I have chosen business, and then sole proprietor as the business type, and I have the exact same issue. I'll go ahead and open a case, maybe I'm allowed to select privately owned business, to solve the issue.

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