Hello Amazon brand owners and/or specialists,
Question:
It is a consideration to add 200+ sellers as third party sellers in brand registry to avoid trademark infringements caused by Amazon robots.. is that even possible? What would be the consequences?
Case:
Imagine having a software company, which SOFTWARE is a big part of the products that multiple sellers are selling on Amazon world wide. More than 200+ brands.
All these products with the software has - as part of business agreement (none written) - the right to make use of the software companys trademark logo and name as part of their product and referring to Amazon sales: all content including the trademark is approved of.
It is required for the sellers to have their own brand (brand registered or not). The software brand is only a part of the product, as Microsoft to a PC. The software company does not sell directly on Amazon, they only develop the software.
Some sellers are now experiencing claims of trademark violations: caused by Amazon robots, not manual infringements. Sellers receive a notification with a 2-8 hour notice, to submit an appeal.
It is time consuming to create 200+ authorization letters, and some times 2 hours is not sufficient working in different time zones.
What would you do?
Thank you for your support in this very special case