Hello everyone,

I am a sole proprietor with a business name that is different from my personal name.

I first started selling on Amazon Germany, and shortly after, I expanded to Amazon USA. When I registered on Amazon Germany, I was informed that sole proprietors must use their personal name as their business name in Seller Central, not their official business name. Because of this, I was advised by Account Health specialists to update my business name in Seller Central to "[Business Name] [Personal Name]" to comply with Amazon Germany's requirements.

This change successfully resolved the issue in Germany, and my account continued to operate normally.

However, after some time, I received a notification from Amazon USA stating that my account was at risk of deactivation due to a mismatch between my business name in Seller Central and my official registered business name.

I reached out to Account Health specialists, but despite countless cases and support requests, my USA account is still deactivated.

If I change my business name in Seller Central to fix the Amazon USA issue, it will create a mismatch in Amazon Germany and cause problems there instead. This means that no matter what I do, my account remains at risk in one of the marketplaces.

I can't be the only seller facing this issue. There must be more European sole proprietors who have encountered this problem when selling on multiple Amazon marketplaces.

- Has anyone found a solution to this issue?

- How can I correctly verify my business across different Amazon marketplaces without risking deactivation?

- Is there a way to resolve this permanently without constantly changing my Seller Central business name?

I’ve been dealing with this issue for a very long time, submitted countless cases, and spoken with multiple Account Health specialists, but unfortunately, nothing has worked so far. Any advice would be greatly appreciated!

Thank you in advance for your help.