Passkeys coming to Seller Central in July
Starting in July 2026, we’re extending passkeys to all Seller Central accounts.
Passkeys are a secure, passwordless way to sign in using your device's built-in authentication—like fingerprint, face recognition, or PIN – letting you access your account with ease and simplicity. They can't be phished or stolen, and they're supported by most modern smartphones, tablets, and operating systems. We don’t collect or store any of your passkey data or biometrics, so your privacy is protected.
A compromised Amazon account can mean unauthorized changes to listings, diverted payouts, or disrupted operations.
Passkeys offer you:
- Stronger security for your business: With stronger account security, you reduce the risk of unauthorized access that could harm your reputation, inventory, or revenue.
- Built-in phishing protection: Because passkeys are bound to your device and can’t be typed or shared, your credentials can’t be stolen, protecting you against even the most convincing phishing attempts.
- Faster and easier sign-in: Authenticate with a quick fingerprint scan, face recognition, QR code scan, or device PIN — the same way you unlock your phone. Your passkey is stored securely in your device’s password manager and works when you need it, with no verification codes or memorization needed.
We strongly encourage all users to set up a passkey as soon as possible. Passkeys are available to all sellers and will become required for some accounts later in 2026. Setting up your passkey now means your account is protected and ready before that happens. Enrollment takes less than two minutes and immediately gives you a faster, more secure sign-in experience.
To set up a passkey:
- Sign in to your account and go to the Login & Settings page.
- Select the Create Passkey option.
- Follow the on-screen steps to register your device.
Once your passkey is created, your next sign-in will be faster, easier, and more secure.
For more information, go to: Passkey verification and About Passkey.
Passkeys coming to Seller Central in July
Starting in July 2026, we’re extending passkeys to all Seller Central accounts.
Passkeys are a secure, passwordless way to sign in using your device's built-in authentication—like fingerprint, face recognition, or PIN – letting you access your account with ease and simplicity. They can't be phished or stolen, and they're supported by most modern smartphones, tablets, and operating systems. We don’t collect or store any of your passkey data or biometrics, so your privacy is protected.
A compromised Amazon account can mean unauthorized changes to listings, diverted payouts, or disrupted operations.
Passkeys offer you:
- Stronger security for your business: With stronger account security, you reduce the risk of unauthorized access that could harm your reputation, inventory, or revenue.
- Built-in phishing protection: Because passkeys are bound to your device and can’t be typed or shared, your credentials can’t be stolen, protecting you against even the most convincing phishing attempts.
- Faster and easier sign-in: Authenticate with a quick fingerprint scan, face recognition, QR code scan, or device PIN — the same way you unlock your phone. Your passkey is stored securely in your device’s password manager and works when you need it, with no verification codes or memorization needed.
We strongly encourage all users to set up a passkey as soon as possible. Passkeys are available to all sellers and will become required for some accounts later in 2026. Setting up your passkey now means your account is protected and ready before that happens. Enrollment takes less than two minutes and immediately gives you a faster, more secure sign-in experience.
To set up a passkey:
- Sign in to your account and go to the Login & Settings page.
- Select the Create Passkey option.
- Follow the on-screen steps to register your device.
Once your passkey is created, your next sign-in will be faster, easier, and more secure.
For more information, go to: Passkey verification and About Passkey.
37 replies
Seller_dB4RH3uEiBG04
This passkey entry in to the selling account is a big hassle, I avoid getting into my seller account now, only to ship...plus had many issues on the app...stopped using the app altogether....It was already here a few months ago and glad it was removed but its coming back
Seller_f3WbCqNmlMfwz
The passkey started great problems with our seller account, we were unable to log into our account for a month and once we added the passkey it said we were hacked, then it took another month to get it resolved for us to log in daily only by Amazon removing the passkey to get us into our account. Mind you as this was going on we couldn't even email seller central support to get help as we could not log in...
Seller_NpCTTKHemfADL
This seem like a headache. I do not mind the 2 step verification but passkey I much rather pass on.
Seller_nB3lJtgLDe5Ww
If I enable passkeys, will that mean most of the time I won't have to enter an OTP when logging in to Seller Central?
Seller_cmg25UH48r7Z1
Okay, that stinks. First, I do not have a passkey at all for any website and have avoided to not be locked out or not be able to access from another device if needed. I access Seller Central through my desktop and occasionally through my laptop. I do not like the idea of Windows storing the passkey, I also do not have an Apple ID or use my Google account for selling. Also dislike storing credentials with them to access an account created using another email provider.
Basically, when forced to create a passkey for Seller Central access, mine would be created on desktop and then my personal purchases, if understanding the link to multiple devices (same email different login portals) will have to be purchased on the same desktop, since the passkey will be stored there, until it crashes one day and I will be locked out of both. Feel like this is trouble in the making and there is nothing we can do about it.
Seller_Sram36TnVt73c
can we still log in the old-fashioned way if the passkey fails for some reason (different device, etc.)?
Seller_6tgVMLyDlykG9
It feels like if "some" accounts will be affected by a mandatory change, that you should probably clarify which those "some" are rather than withholding the info to the last second to ensure they aren't given time to react.
Will one account be able to have multiple passkeys? Because if not, this change will cause *major* problems for us as our account is managed by multiple people in multiple locations, all of whom need simultaneous access.
(Oh, and speaking personally... The day Amazon makes passkeys mandatory for my personal account is the same day I will be permanently closing that account. They're a Google-driven privacy nightmare and I will not use them for *any* service.)
Seller_r9wMm8LrE5iKj
2FA is brilliant. Your implementation of passkeys is not. If I use a passkey to login, it bypasses the option to check the "stay logged in", then still asks for authentication by password. You've eliminated the time-saving aspect of passkeys, while preventing a basic login function.
I'm available for free (I'm already giving away my time to you fighting with your concept of "support") if you would like to know the manifold ways in which your UI blows. Stop trying to bypass standards by rewriting the web in JS ... you're only making things worse. Amazon: too clever by half.
Seller_kWzASERYhgus6
Does anyone else think the concept of keeping security access details online in the cloud is a stupid idea? Like, any passkey provider can be hacked.
The lies about secure algorithms are just insulting.
You don't have to look far to see how "the hackers" are already working to break every security algo out there - of course funded by you-know-who, the ones that want to break the blockchain in order to convince us all that Crypto is not as safe as we think.
Getting us all to keep our access online is just more centralized control. I do not wish to comply.
