Happy New Year to you all!

As the new year starts, there is a change coming to the title requirements that will take effect January 21, 2025. This was announced in the News section of Seller Central as well as in the Seller Forums News post last week.

If you have any questions around the new title requirements, there is a live Ask Amazon event happening today, Wednesday, January 8th from 8 am - 5 pm PST.

If you have questions and want to ensure you are in compliance, be sure to ask your questions in the Ask Amazon post, and our compliance team will answer your questions.

Wishing you all the best in your sales in the coming year!

Michelle

To standardize listings and enhance the shopping experience across our stores, we are updating our title policy (learn more HERE). To ensure compliance, we want you to have all the answers you need to update titles before this change is effective on January 21, 2025.

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⚡️ What You Need to Know:

The title requirements partner team will answer all your questions posted in this event thread today, Wednesday, January 8th from 8 am - 5 pm PST.

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🔍 Key Changes (Effective January 21, 2025):

To improve the customer experience to ensure product titles are clear, concise, and consistent, we are updating our title policy with the following requirements:

• Titles may not exceed 200 characters, including spaces (for most product categories)
• The special characters !, $, ?, _, {, }, ^, ¬, and ¦ are not allowed, unless they are part of the brand name.
• Titles may not contain the same word more than twice (prepositions, articles, and conjunctions are exceptions)

For more information, including character limits by product category and store, go to Product title requirements and guidelines.

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💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

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Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.