We’ve launched three new Manage Your Experiments features to help you A/B test more aspects of your detail page and publish your winning content faster: Bullet points, Product description, and Experiment to Significance.

Bullet points are an important component of your listing, sitting above the fold on the detail page. Customers look to bullet points for key information on the product that they’re looking to buy. Testing alternate bullet point information, bullet point order, and key word inclusion gives you vital insight into what resonates with your customers to help increase conversion.

The Product description is a key part of the product detail page that helps customers understand your product, its dimensions, key attributes and unique properties. Testing different versions of your product description helps you understand what compels customers to buy your product.

You’ve always had the option to run experiments based on a specific time period. Now with Experiment to Significance you can choose to run your experiment until enough data has been collected to produce statistically-relevant results. When you set an experiment’s duration to “significance”, Amazon will automatically conclude the experiment when we have statistically-relevant results, that is when a content version has reached a significance level of 66% or better. Go to Creating Experiments to learn more about how we determine significance.

Use Experiment to Significance or set your time duration and start testing your Bullet Points and Product descriptions today!