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Listings Lounge: Apparel Size Standards Make It Fit
Hey there folks, welcome back to the Listings Lounge,
Today we will be talking about Size Standardization in the Apparel Category. Amazon has applied standard expectations and size inputs to ensure that all products in the apparel catalog have a shared standard. There are a number of reasons why this helps both Buyers and Sellers:
- Products are easier to compare to ensure that there is a good understanding what size they are.
- Buyers can have a good expectation of what the size experience is of the products they get and through that;
- Reduce the number of returns for products due to issues with fit.
While some of these steps require you to make changes to your detail page information, variations, or provide a size chart all of these steps have show to make the products easier to discover and more likely to have happy buyers. Better to buy one and be done rather than buy three and have to test to see if they fit and then return the ones that don't, right?
Both Sellers and Buyers generally want to reduce returns as much as possible, so I recommend ensuring you are reviewing the standards and finding the best way to represent your products. You can learn more on the Apparel Size Standards Help page and the Apparel size standards FAQ.
What successes and challenges have you had with the Apparel Size Standards? Share your voice here!
Thanks for your time everyone and as always, good luck selling!
-Glenn
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