Simplify advertising: highlights from Amazon Ads unBoxed 2025
During this year’s Amazon Ads unBoxed event, we announced new and innovative solutions to help you simplify the way you run your advertising campaigns.
AI-powered solutions to streamline processes
- Campaign Manager makes it easier to manage campaigns across the full funnel through one entry point, enabling faster ad buying and implementation.
- Ads Agent helps you boost advertising efficiency by reviewing thousands of data to recommend the most relevant audience segments and keywords for your marketing campaign.
- Creative Agent is an agentic AI tool that can produce high quality content, including streaming TV ads, quickly at no cost.
Popular solutions get upgrades
- Sponsored Brands reserve share of voice allows you to pre-purchase branded keywords, which will be placed at the top of search queries, at a fixed upfront cost.
- Sponsored Products video is a new ad format that allows you to showcase multiple product features through interactive videos. You can upload one to five product feature videos per product in addition to descriptive text for each feature.
To learn more about the latest updates from the event, go to unBoxed 2025: Catch up on the biggest innovations and announcements.
Simplify advertising: highlights from Amazon Ads unBoxed 2025
During this year’s Amazon Ads unBoxed event, we announced new and innovative solutions to help you simplify the way you run your advertising campaigns.
AI-powered solutions to streamline processes
- Campaign Manager makes it easier to manage campaigns across the full funnel through one entry point, enabling faster ad buying and implementation.
- Ads Agent helps you boost advertising efficiency by reviewing thousands of data to recommend the most relevant audience segments and keywords for your marketing campaign.
- Creative Agent is an agentic AI tool that can produce high quality content, including streaming TV ads, quickly at no cost.
Popular solutions get upgrades
- Sponsored Brands reserve share of voice allows you to pre-purchase branded keywords, which will be placed at the top of search queries, at a fixed upfront cost.
- Sponsored Products video is a new ad format that allows you to showcase multiple product features through interactive videos. You can upload one to five product feature videos per product in addition to descriptive text for each feature.
To learn more about the latest updates from the event, go to unBoxed 2025: Catch up on the biggest innovations and announcements.
2 replies
Seller_T9kM09IWecfG3
I cannot not see or access these new SP video ads in the console, has anyone else been able to or able to give me some direction on where to find it. This link isn't any more helpful - https://advertising.amazon.com/resources/whats-new/unboxed-2025-sponsored-products-video?ref_=a20m_us_lbr_nws_unbxd25_rcp_wn_spv
It also states that we can add videos to the existing campaigns which I cannot also see. - Many Thanks
