Hello Sellers!

We're continuing our series about products that have specific Compliance requirements. To catch you up, here are the previous two articles in our series:

💭Thinking About Selling... Pest Control Products and Pesticides

💭Thinking About Selling...Products With Batteries

Today, we'll cover the specific requirements for selling jewelry on Amazon. Since this is a frequently discussed topic in our Forums, we want to provide a clear breakdown of what Amazon expects from jewelry sellers.

To offer products in the jewelry category, you must be a Professional seller and meet the following basic requirements:

• All products must be sold as listed and described and meet Amazon’s Jewelry Quality Assurance Standards

• All products must be authentic and priced at $300,000 or less

• Meet the following metrics requirements:

* Order-Defect Rate of 1% or less

* Cancellation Rate of 2.5% or less

* Late Shipment Rate of 4% or less

To view your current metrics, go to your Account Health Dashboard.

The compliance requirements for selling jewelry is available in the Jewelry & Precious Gems page. Amazon expects sellers to follow several requirements to offer products in the jewelry category. These requirements reflect concern for product quality, product branding, and consumer safety, and ensure that customers can purchase authentic, high-quality Jewelry products with confidence. Sellers should also make sure to follow local and federal import and export regulations.

Amazon only allows approved sellers to offer jewelry made with fine materials (“Fine Jewelry”). Whether a jewelry item is Fine or Fashion is based on the materials the item is made from. For details, see Categorization of Fine vs. Fashion Jewelry. Sellers who wish to sell Fine Jewelry must apply for approval. The approval requirements are available on this page.

Note: Amazon may terminate or suspend any seller’s Fine Jewelry or Fashion Jewelry listing privileges for failing to meet these requirements. Or for any reason at any time by notice to the seller.

For reference, there are prohibited listings from selling jewelry on Amazon. They are:

• Gold or silver products that are not stamped in compliance with applicable laws (linked here)

• Products that do not comply with the FTC’s Guides for the Jewelry, Precious Metals, and Pewter Industries (linked here)

• Irradiated gemstones, unless sale has been authorized by the Nuclear Regulatory Commission

• Diamonds that do not comply with the Kimberley Process Certification Scheme (linked here)

• Clarity-enhanced white diamonds

• Glass-filled rubies

Share your journey of setting up a jewelry business on Amazon! I'm curious about any obstacles or difficulties you encountered during the application and selling process.

Should you encounter any difficulties or have questions regarding the review process for jewelry, please create a new thread, choose the “Product Safety and Compliance” category, and include your Compliance case ID.

Regards,

- Manny