Brand Registry Frequently Asked Questions [Part 2]
Hi sellers!
This is part 2 of the Brand Registry Frequently Asked Question (FAQ) series where I highlight the top 3 FAQs regarding Brand Registry and Brand Registry applications by our sellers. If you would like to view my part 1 please visit this page: Brand Registry Frequently Asked Questions [Part 1]
Frequently asked question #1
Could you tell me what I need and what I should submit during the Brand Registry enrollment process?
Answer: Sellers should visit the Amazon Brand Registry page to look through the eligibility requirements and FAQ.
There’s a lot of important information on these pages so make sure to read through all of it. Please also look through the country-specific requirements.
I also highly recommend going through the Brand Registry Application Guide while you submit your application. This guide will help sellers understand the requirements when going through the application so sellers do not have to redo applications due to errors.
Frequently asked question #2
How long does it typically take to get a response once Brand Registry application is submitted?
Answer: It takes an average of 10 business days to review Brand Registry applications. In some cases, the team may need additional information to verify your identity, which can extend the application review period.
After you submit an application, the brand team will verify that you are the rights owner of the trademark. As part of this process, we might reach out to a contact that meets our verification requirements. This person will receive a verification code, and you must send the code back to us to complete the enrollment process.
Frequently asked question #3
What counts as permanently affixed on the product or packaging?
Answer: Permanently affixed brand names are typically added during production and can be printed, sewn, laser-etched, or engraved onto items. Stickers, labels, hung tags, or stamps are not considered permanently affixed since they can be easily added or removed after production.
Certain products such as furniture, jewelry, soft toys, wigs, and handmade items, might not have permanently affixed brand names. In these cases, the product’s packaging must have a brand name that is permanently affixed. Other products, like phone cases or clothing, can have branding included as part of the products themselves.
Do not upload images of your brand's logo, trademark certificate, or anything else that does not showcase your product or its packaging in this section, as doing so may result in rejection of your application.
Please visit the Brand Registry requirements for permanently affixed brand name - Explained post for more information and common pitfalls to avoid.
I hope this helps!
If you have questions regarding Brand Registry and applications, please let me know in the comments!
Happy Selling,
Sandy
4 replies
Seller_AOAEQSdIvPk9i
Hi @Sandy_Amazon,
Thank you for your summary. I had a case (ID 15419298131) to register my brand in brand registry and encountered issues which led to rejection of my case. I subsequently appealed but the appeal was rejected very quickly. I have been trying to figure what went wrong in my case and submitted more information but it did not go anywhere.
I have a separate post, where @Dougal_Amazonhas been very helpful trying to help through the process.
I have a couple of questions about brand registry appeal process.
- Will brand registry review any messages/documents submitted after the appeal was rejected? Will I get any response from brand registry in the case ID in brand registry?
- If brand registry does not review the message/documents after the appeal is rejected, what is the path forward to enrolling my brand in brand registry? Will the ineligibility be removed after some period of time?
Thank you.
