Amazon Vine Brand Registry requirement

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Seller_VYXiXtZe1w3L0

Amazon Vine Brand Registry requirement

Hello, I'm trying to find an answer to this question online but I can't find anything that clears this up for me.

Who can exactly use Amazon Vine? Most discussions say brand registered products can be enrolled; But Amazon itself says: " Who can use Vine? To participate in Vine, you need a Professional selling account and eligible Fulfillment by Amazon (FBA) offers. You also need to be a brand representative for a* brand enrolled in Amazon Brand Registry (login required) or have generic products in your catalog. "

So does that mean generic products can be enrolled in Vine?

* If not, does the exact product that I'm trying to enroll need to be brand registered or do I qualify if I have had brand registered products in the past and this new one isn't brand registered yet?

Thank you in advance.

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Tags:Brand Registry, Vine
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Seller_NbYSGJ8Tehgbv

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Seller_VYXiXtZe1w3L0
Who can exactly use Amazon Vine?
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Amazon sellers who are enrolled with Amazon brand registry

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Seller_VYXiXtZe1w3L0

So does that mean generic products can be enrolled in Vine?

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No. Generic products cannot be enrolled in Vine.

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Seller_VYXiXtZe1w3L0
If not, does the exact product that I'm trying to enroll need to be brand registered or do I qualify if I have had brand registered products in the past and this new one isn't brand registered yet?
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The exact product that you are trying to sell needs to be brand registered by you or you must be granted access as a user. Your seller central account must be connected to this brand so your seller central account can identify this brand as yours.

This is the only way to enroll these items into vine.

.

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Jim_Amazon

@Seller_VYXiXtZe1w3L0

Jumping in here to confirm that everything @Seller_NbYSGJ8Tehgbv said above is true. Thank you!

Also wanted to provide a couple resources as well as let you know that I have seen some sellers unaware that Vine Voices do not HAVE to review a product they claim.

I recommend reviewing the Vine Frequently Asked Questions page very carefully to understand the program as a whole and decide if it's right for your business.

-Jim

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