Your Account Health Rating questions answered
Your Account Health Rating (AHR) helps you monitor your account health based on your adherence to our selling policies. The color-coded score, ranging from 0 to 1,000 lets you know if your selling account in a particular store is at risk of deactivation.
In this article, we address some common misconceptions about the AHR:
1. I need an AHR of 1,000 to ensure that my account is safe from deactivation.
No. While the AHR ranges from 1-1000, any AHR above 200 is considered healthy.
There are four severity levels for policy violations: critical, high, medium, and low. You can maintain a healthy account if you have non-critical policy violations, provided you address them quickly.
However, regardless of your AHR score, we may deactivate your account immediately if we suspect fraudulent, deceptive, illegal, or otherwise harmful activity.
2. If I delete a listing that has a policy violation, my AHR will improve.
No. Your AHR will only improve if you successfully address the policy violations on your Account Health page, including any violations on deleted listings. Even if you delete a listing, you’ll still be able to address the violation via Policy Compliance.
3. If my order numbers drop, my AHR can fall below 200.
No. If your fulfilled order count over the last 180 days decreases, your AHR may decrease, but it won’t decrease below 200 unless you have policy violations. Maintaining policy compliance, and quickly addressing any violations are the most important factors in keeping your account healthy.
For more information on how the AHR works, go to Account Health Rating program policy.
Your Account Health Rating questions answered
Your Account Health Rating (AHR) helps you monitor your account health based on your adherence to our selling policies. The color-coded score, ranging from 0 to 1,000 lets you know if your selling account in a particular store is at risk of deactivation.
In this article, we address some common misconceptions about the AHR:
1. I need an AHR of 1,000 to ensure that my account is safe from deactivation.
No. While the AHR ranges from 1-1000, any AHR above 200 is considered healthy.
There are four severity levels for policy violations: critical, high, medium, and low. You can maintain a healthy account if you have non-critical policy violations, provided you address them quickly.
However, regardless of your AHR score, we may deactivate your account immediately if we suspect fraudulent, deceptive, illegal, or otherwise harmful activity.
2. If I delete a listing that has a policy violation, my AHR will improve.
No. Your AHR will only improve if you successfully address the policy violations on your Account Health page, including any violations on deleted listings. Even if you delete a listing, you’ll still be able to address the violation via Policy Compliance.
3. If my order numbers drop, my AHR can fall below 200.
No. If your fulfilled order count over the last 180 days decreases, your AHR may decrease, but it won’t decrease below 200 unless you have policy violations. Maintaining policy compliance, and quickly addressing any violations are the most important factors in keeping your account healthy.
For more information on how the AHR works, go to Account Health Rating program policy.
21 replies
Seller_w0J9SGYbD4S8B
I am receiving policy violations for items that were deleted years ago. How can I address them?
When received, I do respond with the message that they are no longer part of our store.
Seller_ZRl2jImJfnYfJ
Can you explain why Amazon does not accept unpaid invoices as valid proof of purchase? In most B2B transactions, invoices are issued with payment terms and serve as the basis for payment — not confirmation that payment has already been made. It's unusual for companies to issue invoices with a zero balance unless they’re specifically marked as paid. Since the invoice represents a formal record of the transaction and the intent to pay under agreed-upon terms, it seems reasonable that it should qualify as legitimate proof of purchase. Could Amazon reconsider this policy or provide guidance on how to document such transactions more effectively?
Even Merriam-Webster defines an invoice as a commercial record of a sale, not a confirmation of payment. An invoice documents the transaction and terms — not the settlement of payment.
Invoice:
“A detailed statement showing goods sold or services provided, their prices, and terms of the sale. It is sent to the buyer as a demand for payment.”
— Black's Law Dictionary, 11th Edition
Seller_2nHKMJRUHkO90
[Moderator Edit: removed inappropriate commentary]
Seller_nvFc1cgLWXuZe
We understand how Health can be depleted due to policy violations, but can it go up? If we have no violations for over six months, should we expect it to improve? Or what are the terms?
Seller_FsnN4RcMCee0N
Is the Account Health team run by bots—or just completely disconnected?
I received a “Counterfeit without a Test Buy" complaint—something that's questionable under U.S. law and only helps bad players reduce competitors without follow rules for brand registry and gate it on Amazon.
What’s more frustrating: the same ASIN was reviewed and approved by the Authenticity Team after I submitted valid documentation. Yet, the Account Health team continues to deny it—even after I provided the original case ID and confirmation email from the other team.
How can sellers trust on Account Health and the system when one department validates products, and another ignores that entirely?
Seller_NesOriev6qcrz
About point number 3,
if sales drops then account health also drops, does it means? your present 180 day sales should more then past 180 days sales??
Seller_O3ZsBK7bdGxwd
Sir very very sorry i don't know about this violation because i am a new seller in this platform. Sir i want to grow in this platform.
help me activate my account pleaseplease
Seller_troWNEruPo9mz
I have been selling on Amazon for Many Yrs. I can not seem to get my AHR above 200. Can someone help me without just sending me to a link that goes to a link that goes to a link and to another link!
Seller_buQRjyon2cTqJ
Hello,
my account health just dropped 4 points I have no violations and my sales have not dropped anyone have any ideas
