**Brand Registry Needs to Better Protect Patent Holders**

I've been enrolled in **Amazon Brand Registry for years** and am the owner of a **U.S. Design Patent**. Unfortunately, protecting my intellectual property on Amazon has become a never-ending battle.

Day after day, Chinese sellers continue to copy my patented product and list counterfeit knock-offs on Amazon. I spend countless hours filing **Report a Violation** claims, only to receive denials stating there is no infringement. In many cases, it takes multiple appeals—or involvement from my attorney—before someone at Amazon finally reviews the evidence and recognizes what is, in my opinion, a clear infringement of my U.S. design patent. Once that happens, Amazon removes the listing.

Then the cycle starts all over again.

These Chinese sellers disappear, opens up another storefront under a different name, relists the exact same product, and I'm forced to start the entire Brand Registry process again. Even more frustrating, the **same product that Amazon previously removed for patent infringement is often denied when reported under the new seller's ASIN.**

How is that possible?

I genuinely don't understand how one investigator can determine a product infringes my patent while another determines the identical product does not. If Amazon is using automated systems or AI for the initial review, there needs to be greater consistency—especially when a substantially identical product has already been removed for infringing the very same patent.

Brand owners invest years of time, creativity, and significant financial resources obtaining U.S. patents. We rely on Brand Registry to help protect those rights. Instead, many of us spend countless hours repeatedly reporting the same infringing products while counterfeit sellers simply create new accounts and continue selling.

I would like to see Amazon improve this process by:

* Maintaining a record of prior infringement decisions tied to patents.

* Applying those prior decisions consistently to substantially identical products sold by new sellers.

* Providing patent holders with a faster review process when previously removed products reappear.

* Taking stronger action against repeat infringers who simply open new storefronts.

I appreciate that Amazon has invested heavily in Brand Registry, and I know many cases are handled appropriately. However, the current process often places a significant burden on patent owners while repeat infringers continue to relist products.

I'm interested in hearing whether other patent holders have experienced similar issues and whether Amazon has any plans to improve consistency in patent infringement reviews.

SO FRUSTRATING

*I am including a screenshot of the product I am referring to so you can see how clear it is that this is an infringement of my US Design Patent. I'll let you decide if this is an infringement of US Design Patent D1030864S