The chances of making sales on Amazon without advertising have become nearly impossible, limiting customers' ability to shop independently. The costs involved in advertising competition are driving up product prices, causing them to drift away from their true value. To test this, I tried listing a product at half its usual price—without ads—that I usually sell with ads, but despite listing it at a loss, I couldn’t make any sales. I’m concerned that, in the long term, this system will lead to negative experiences for both Amazon sellers and customers. Granting every product a fair chance at ranking and visibility would allow for a more equitable shopping experience.