Dear Amazon,

Thank you for the new Seller Central experience. I especially appreciate the decision to not only move everything but also rename it. Changing the navigation alone would have been too easy. This way, even if I remember exactly what I need, I still get the rewarding experience of wondering whether it still exists.

I’m also enjoying the efficiency improvements. Tasks that once took one click now take five, which gives me significantly more time to reflect on my choices. It’s nice to know that after years of learning Seller Central and developing an efficient workflow, I can once again experience the excitement of being completely new here.

The new navigation is particularly helpful. Previously, I had the bad habit of knowing where things were. Now, every task begins with a brief scavenger hunt. Sometimes I find what I’m looking for. Sometimes I find something completely unrelated that has also been renamed. Either way, I’m learning.

And thank you for asking me to take the tour every time I switch accounts. I know I declined it 30 seconds ago, but perhaps I’ve changed as a person since then. Maybe this time, after switching from one account to another, I will finally decide that what I really need is an overview of the interface I have been using all day.

At this point, I no longer find things in Seller Central. I encounter them unexpectedly. There is a genuine sense of accomplishment when I stumble across a page I was actually trying to reach.

Please don’t change anything back. I’m sure eventually we’ll all stop remembering what the old version was like, and then technically the problem will be solved.

Sincerely,

Someone who is pretty sure this feature used to be here