Thank you for your reply and update. The problem persists. After going through and maintaining the painstaking process of trademarking and participating in Amazon's Brand Registry, it is difficult to see how experimenting with title redactions "improves the customer experience" particularly when the brand name is a critical identifier of the product, category, and target market. And it is frustrating after years of demanding that the brand name be the first words in the title that Amazon would "experiment" with removing it without regard to the research and effort it has taken to optimize titles to perform under the stated policies.

I would prefer to opt-out of this experiment until Amazon can present clear and compelling data showing that removing the brand name from the title improves the customer experience. Surely if you can clearly show down to the dollar-and-cent level how adding A+ content or video to a listing will result in a "sales lift", you can likewise show the impact of this ad-hoc title (policy?) change.