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A button that I don't quite understand!Who can tell me what this button sliding down means? Is this how to avoid this situation from happening?
Who can tell me what this button sliding down means? Is this how to avoid this situation from happening?
22 replies
Seller_OvL8C4BJWiuS9
It pretty much means you lost 94% of the Featured Offer/Buy Box offers.
Seller_56yVzLcNlfmcH
Did someone steal my shopping cart?
16% is a mistake
Seller_rI7BZIczK8iAC
As far as I know that means that you got 94% compared to the competition 2 days ago (click on it). The best competitor got 100% two days ago. 94% is quite a good result. The row showing downwards means that the following day your sales were decreasing.
Seller_gVgGkYf88ifhQ
This means that you held the buybox for 94% of the visits to the detail pages in your catalog.
The red line is your trend line, which means your buybox percentage is trending down (you're losing the buybox more often than you were in the past).
This does NOT mean you were LOSING the buybox 94% of the time. It means you were losing the buybox 6% of the time.
Two things to keep in mind: First, this number is an AVERAGE across all the items in your catalog which means some of your items are winning the buybox more often, some are winning it less often. Second, you have to take into consideration Amazon's buybox algorithm. If a customer from Canada views your detail but your item isn't deliverable to Canada, Amazon considers that "losing the buybox" and your buybox percentage will drop. However, that doesn't actually mean you are "losing the buybox".
94% is still a pretty decent buybox percentage. However, I would recommend looking at your business reports to find which item(s) in your catalog is (are) losing the buybox and try to determine if there is anything you can do to remedy this.
Manny_Amazon
Hello @Seller_56yVzLcNlfmcH,
I would concur with what@Seller_gVgGkYf88ifhQsaid, in which you held the Featured Offer 94% of the visits to the detail pages in your catalog. With the red line being a trend line translates to losing the Featured Offer 6% of the time. If you click on the button, it will show you the Featured Offer percentages breakdown over 2 days ago and 30 days ago.
Regards,
- Manny
Seller_xwzQL0khly72e
Why is this a mystery instead of being clearly explained in the detailed user information that every responsible company and organization provides for its users?
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