Badges of Honor: A Comprehensive Guide to Amazon Badges

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Manny_Amazon

updated by moderator 4 months ago

Badges of Honor: A Comprehensive Guide to Amazon Badges - Part 1 of 2

As an Amazon Seller, you're naturally keen to boost your sales, enhance your products' reputation, and showcase your brand's association with Amazon. To help you achieve these goals, Amazon offers several distinctive badges that you can potentially use. These include:

“Best Seller” Badge

“New Release” Badge

"Amazon's Choice" Badge

"Available at Amazon" Badge

Prime Badge

Small-Business Badge

Black-Owned Business Badge

Climate Pledge Friendly Badge

Each of these Badges serves a unique purpose and can help differentiate your products in the marketplace. In this 2 part series, let's explore the details of each Badge and how they can benefit your business on Amazon.

“Best Seller” Badge:

Best Seller Badges are achievement awards that are assigned to ASIN’s that are featured as #1 in a featured category with at least 100 products, given to the top 100 best sellers in any particular category and subcategory. It is presented in conjunction with the Best Seller Rank (BSR). The Badge is different for each marketplace, as the best-selling home products on Amazon US may not be the same as the best-selling home products on Amazon UK. Best-sellers are updated hourly based on sales data. To earn this Badge, you will need to improve and maintain consistent sales volume, work on your pricing strategy, and have a perfect product listing.

Please note that Amazon does not show Best Seller Badges on product detail pages for stores where orders of the child ASINs are assigned to the parent and a sales rank is generated for the parent ASIN. Amazon will keep revisiting and experimenting with this criteria to ensure Best Seller Badges continue to be useful to Sellers.

You will find more details about the Best Sellers Badge in the Guide to Amazon sales rank: Best Sellers Rank (BSR).

“New Release” Badge:

“New release” Badges are achievements awards provided to ASINs that are #1 best sellers among the new releases in a category. The badge is earned within the first 90 days of launching your listing. The definition of new release varies from category to category. Ensure that the release date (street date), publication date (if applicable) and product site launch date for your ASINs are accurate.

If you've recently uploaded or plan to upload a product on Amazon, it has 90 days to earn the orange ‘New Release’ Badge. This badge is awarded to products with a high level of sales demonstrated during the first three months after listing.

To draw attention to your new listing, you can to drive traffic to it. This can be achieved by running PPC or social media campaigns. By optimizing your product listing and incorporating relevant keywords, you can also improve visibility organically among search results.

Similar to the Best Seller Badge, Amazon updates the recipient of its New Releases badge hourly. The main requirement to be eligible is high sales volume within a short time frame, showcasing its strong performance and encouraging customers to explore the new offering.

“Amazon’s Choice” Badge:

Amazon's Choice makes it easy to discover products that other customers frequently choose for similar shopping needs. Products highlighted as Amazon's Choice are highly rated, well-priced and available to ship immediately. They are also, on average, delivered faster and returned less frequently than alternative products. Amazon's Choice highlights products we think customers may like, and customers can always shop from the vast selection of products available in our store.

Amazon's Choice considers what customers tell us matters most to them, including ratings, price, popularity, product availability and fast delivery. As customer preferences and feedback change, so do the products we highlight.

Products sold by third-party sellers can be highlighted as Amazon's Choice. Brands and selling partners cannot pay to have their products highlighted as Amazon's Choice, or apply to have their products considered for Amazon's Choice.

“Available at Amazon” Badge:

This is a Badge that you can display to promote that your product is available to be sold on Amazon. Amazon Sellers can use the Badge if they follow the Trademark Usage Guidelines. These guidelines are available on this page. Amazon reserves the right, exercisable at its sole discretion, to modify these Guidelines and/or the approved Badge and to take appropriate action against any use without permission or any use that does not conform to these Guidelines. No additional approval is needed if guidelines are followed. The key requirements to these guidelines are: